I can’t lie. It’s been some hard days building this brand from the ground up. No pun intended. 😂

I think I forgot what it took.

At one point, building my first brand was so hard. Then the next couple of brands came so much easier. But it wasn’t that they were easy. I had built up some momentum.

Darren Hardy calls it Big Mo, and let me tell you something: once you get momentum, it’s hard to be stopped.

I was telling one of my students today that you should never think I don’t deal with mindset stuff daily, because I do.

I’m not sure there’s a day that goes by when we don’t wrestle with something. There’s always something trying to attack your purpose, your discipline, or your creativity.

But what I’ve learned to do is deal with it as soon as it shows up. That way, I’m not wasting days trying to work through something I know is going to try to show up tomorrow and stop me anyway.

Ever since I started working on The Ground Up Academy, I’ve had to pivot.

And I think that’s something we forget when we’re building a brand. It doesn’t matter if it’s a clothing brand, restaurant, jewelry brand, or hair care brand. Sometimes you can plan something that seems perfect in the moment, but as you move forward, you realize you need to adjust.

AND THAT’S OKAY.

I’m getting back to embracing the pivot and being okay with it.

This week, I decided there are some things I don’t want to do anymore, and I’m not apologizing for that.

There are certain things I’m taking off my plate, and there are certain things I’m adding.

That’s part of building something. You learn. You adjust. You make decisions based on where you are and where you’re trying to go.

PIVOTING IS A PART OF ENTREPRENEURSHIP.

Give yourself time to sit and think. Think through things daily. Ask yourself the hard questions, be honest about the answers, and then make a decision.

You don’t have to keep doing something just because it was part of the original plan.

Sometimes, the pivot is exactly what you need to keep moving forward.