Time moves fast in this day and age of social media. The way we present our companies has changed dramatically. There was a time when traditional ads drove sales, but that time is long gone. Things are changing so quickly that it’s more important than ever to understand the market you’re in and how to […]

If you hang around me now and you’re not an entrepreneur, I might get on your nerves and that’s because my mindset shifted a while ago. I remember seeing a reel that asked, “Are you a producer or a consumer?” The speaker described consumers in a way that hit home for me. In my own […]

There’s a lot that grabs our attention throughout the day, but I present to you four things we must give careful thought to every day: God, food, money, and community. Let’s start with God. God is the beginning of wisdom. He gives wisdom freely to those who ask. He desires time with us, and the […]

A lot of you reading this may haven’t started your business yet. Maybe you’re just at the beginning stages, or you’re building your team or already have one. If you don’t have core values in place, then you’ve missed an essential step in the foundation. This is why you will hear me say over and […]

My friend and colleague, Dolly Carle Henley, used to stay on me about having a Drip Drop Schedule. Now, I know that’s not the technical term, but that’s what I call it because Unapologetic.®️’s got the drip. Get it? I used to drop apparel throughout the year with no real plan. Don’t get me wrong […]

I’ll never forget my Cadillac Cimarron. I’m not even sure how many of those cars they made, but I loved its shape. I had it decked out: rims that gleamed in the sunlight, tires that gave it a bold stance, and a sound system that shook the neighborhood. You could hear me coming from blocks […]

Curious George, The Lion, the Witch and the Wardrobe, My Life by Magic Johnson, and Proverbs from the Bible. These were the only books I read by the time I was 16, and all of them had a lasting impact on me in different ways. Yes, I said I read Curious George, a series of […]

I used to say that I went from a hustler to an entrepreneur, but the truth is, I was an entrepreneur the entire time. An entrepreneur is someone who takes value from one state to another, creating something greater in the process. I didn’t realize it back then, but even when I was hustling, I […]

I’m the one with the bullhorn on the street corner shouting: Foundation matters! Foundation matters! If you commit to the process, the fruit will follow. You don’t get to shipping 200 or 300 packages a day overnight. And honestly? You wouldn’t even want it that way because the leaks in your business would be overwhelming. […]

I hear it more than you know—people come to me, excited, saying, “Man, I have some amazing designs, and people are loving it. I’m ready to start my brand.” And trust me, I get it. I love seeing that passion and creativity. But as I listen, trying my best not to interrupt, I want to […]