Let me be direct with you: there was a time when you had to physically go out, shake hands, and make face-to-face connections to grow your network or build a business. But these days, you have access to platforms that allow you to connect with millions of people from the comfort of your own home, and the best part? It’s for free.

I cannot stress this enough: we often take for granted the incredible opportunity that social media platforms provide us. Imagine hosting an event where 500 people showed up. You’d be ecstatic, right? You’d be telling everyone how successful the event was. Now, think about this—on social media, you can reach 500 people, or even thousands, every single day if you put in the work.

Just look at the numbers: Instagram has 500 million daily users, TikTok has over 1 billion, Snapchat has 383 million, X (formerly Twitter) has 237 million, and Facebook and YouTube both have around 2 billion daily users each. These are massive audiences, waiting to hear your story, see your products, or learn about your services. Are you taking advantage of this?

If you’re already putting in the work on these platforms, I salute you. You’re leveraging free platforms to build your brand and grow your business. But if you’re not, I challenge you to start today. Get over whatever is holding you back. If you don’t want to get behind the camera, let me tell you—get over yourself! Your ‘why’—your purpose—should push you to get in front of that camera. This is your opportunity to tell the world who you are, what you can do, and what you offer, all on a platform that costs you nothing.

Think about it like this: if your local grocery store started giving away ribeye steaks for free, you’d be the first in line. Well, these platforms are allowing you to promote yourself and your brand for free—so take advantage of it! Put out organic content, see what people are drawn to, and double down on those things. Eventually, you can invest in ads, but for now, focus on the free opportunities you have.

The marketplace will let you know if your message resonates. This is your chance to get better, to refine your voice, and to be heard. Go out and get it done today.

God Bless The Entrepreneur.