Have you ever been doing something with great effort but felt like you were going nowhere? That could just be a feeling, or it could literally be your life. Consistency is good, but consistency without intentionality or direction is like walking on a treadmill. You’re getting exercise, but you’re not going anywhere. Let me give you a better example.

I remember recording a ton of content for Instagram and TikTok, but I was all over the place. I had no clear direction on what I wanted to talk about. Once I realized that I wanted to speak to entrepreneurs who owned e-commerce brands, my intentionality changed. I wasn’t so broad because in entrepreneurship, you can talk about a lot of things. But I wanted to be precise about who I was talking to and what I was talking about. When I did that, it just made more sense. Now, I’m only attracting the people I’m speaking to. Anyone else? They’re going to bypass me because it doesn’t apply to them.

Now, was my work ethic good? Yes, it was. I was recording, editing, posting, and I was proud of myself. And while that’s good, it was hustling backwards.

You need a clear direction for where you’re going, and everything you do needs to align with that direction. Everything on your calendar needs to make sense. The calendar is so important because if you’re operating without one, yes, you might have some good days, but that’s like shooting dice. You want some surety in where you’re going and how much effort you’re putting in every day. That’s what makes your consistency matter.

Any successful entrepreneur will tell you the difference between where they are and where you are is consistency and focused attention on what they’re doing day in and day out.

God Bless The Entrepreneur.