I don’t trust you, homie.

That’s what kept running through my mind.

I was talking with this guy who came highly referred. As we talked, he was answering all my questions with confidence. And I could tell he knew what he was doing. It even got me thinking: This dude could actually be an asset.

The timing was wild because I’d just started working on the same kind of framework he offered. I was doing it myself out of necessity. It was actually kind of cool to learn, but now here’s someone who could take it off my plate? Of course I was intrigued.

So we went over the numbers.

We talked about what he could offer.

Then I asked what felt like a simple, natural question:

“What’s your Instagram?”

You’re a professional. You offer a service. Now I need to see your face. I need to see your consistency.

And when I got there… nothing.

Your face is nowhere to be found. Yes, what you do is there but how do I know you’re real?

How do I know you’re not a scammer?

In 2025, Social Media Is the New Resume

There is no way no way in this day and age that you should be invisible on social media.

Think about it. You’re asking someone to trust you, and this ain’t face-to-face. I can’t hear your voice. I can’t look you in the eye. I don’t know your energy. I don’t know your track record.

At least if I saw your face and got scammed, I could say:

“Dang, they got me but I saw them, I watched their stuff, I just didn’t see it coming.”

But if I can’t find your face anywhere?

🚩 Red flag.

🚩 Red flag.

🚩 Red flag.

Real Talk: I Can’t Do Business With You

Unfortunately, I had to walk away. And I’ll give him this he was persistent.

But I don’t care how good the price is or how good the work might be. If I can’t trust you, I can’t turn you over to my network.

Even if you do a solid job for me one time, that’s not enough. Because when I recommend you to my students or clients, I need proof that you’re consistent.

Where’s your digital track record?

If I see you’ve been posting your face, your thoughts, and your value every week for the last 52 weeks, now we’re having a different conversation.

That’s credibility.

That’s consistency.

That’s currency.

Final Word: Show Up

Social media is not just for entertainment it’s for validation.

When people can see you, hear from you, and watch you show up over time, that builds trust. And if you’re offering a service in 2025 and your face is nowhere online?

That’s a non-negotiable.

If you want the business, you’ve got to show up.

God Bless The Entrepreneur®️