As an entrepreneur, you should get comfortable with the word maratho, because that’s what this journey is: a marathon race. But it’s not a race built on speed; it’s built on persistence.

Every now and then, when we’re building our skill set and aiming toward a clear goal, it’s easy to get fixated on one thing. But as entrepreneurs, we can’t think like that. We can’t afford to.

Yes, we need to understand how things work in our business—but only enough to do our part until we can bring in someone better at that particular role. That’s where Who Not How by Dr. Benjamin Hardy and Dan Sullivan comes in. They remind us that the real question isn’t “How do I do this?, but “Who can do this better than me?”

It made me think of this one scene in Frasier. Man, I’m laughing just thinking about it. He was trying to learn how to ride a bike for the first time. When you’re learning a new skill, it’s easy to get fixated. Frasier got so locked in on a fire hydrant that he couldn’t even focus on the ride itself. All he had to do was concentrate and ride, but he couldn’t. He was distracted. He made it way harder than it needed to be. He finished the race hours later, long after everyone else had gone home.

And it’s the same thing in business.

Don’t get fixated on tasks.

If you’re currently in that social media phase, give yourself room to grow. Allow yourself grace. And when your business can afford it, bring in someone who can coach or handle that space. Someone who can give you the framework to improve and scale.

But don’t let your fixation on one area keep you from moving on to the next.

You might need to build your email marketing, but you’re so focused on perfecting Instagram posts that email never happens.

You may need to start running ads, but you’re still obsessing over reels.

You end up spending your energy trying to be perfect, and of course, perfection never comes.

I want to encourage you today:

Don’t get fixated.

Just keep going.

When you enter a new area, expect to be bad at it for a while. That’s part of the journey.

Do what you can, grow, and move forward.

That’s how you build momentum and finish your race.

God Bless The Entrepreneur®️