I have to admit, I’m a sucker for rewards. Whether it’s my go-to coffee spot, Starbucks, or when I’m booking a flight with Southwest, I’m all in when it comes to stacking points and getting perks.

Take Starbucks, for example. There’s nothing like getting that email announcing a buy-one-get-one-free offer or the thrill of knowing my next drink is free just by redeeming rewards. Whoever came up with this system—pure genius. It keeps me coming back, and that’s the point: loyalty.

The same goes for Southwest Airlines. If I’m flying anyway, why not rack up some Rapid Rewards points? Every time I book a flight, I’m quick to tell my wife, “Send me my rewards number!” It’s a no-brainer because the points add up, and I can use them for future flights or other perks. It’s a win-win. I’m loyal to Southwest not just because of the service, but because of the rewards system that gives me value for something I was already planning to do.

It doesn’t matter where you get your coffee or which airline you choose—it’s all the same. A good reward system builds loyalty. It keeps customers coming back and makes them feel like they’re getting a little something extra. If you already have customers shopping with you, offering incentives through a reward system can make them want to shop with you even more.

Now, if you’re running a store on Shopify, adding a reward system could be the key to boosting customer retention. Here are three apps I recommend to make it happen:

1. Judge.me – Perfect for collecting and displaying customer reviews while rewarding loyal buyers.

2. Smile.io – One of the highest-ranking loyalty apps, allowing you to easily set up points, referrals, and VIP programs.

3. LoyaltyLion – A feature-rich loyalty program app that integrates with your Shopify store seamlessly, offering points for purchases, referrals, and more.

At the end of the day, we didn’t create the reward system—but the reward system works. So, take advantage of it and implement one into your business today.

God Bless The Entrepreneur.