There’s a time for everything, and when it’s time to work, then let’s work. I believe in doing. I believe everything is in the doing, actually, but make sure that you’re taking time to think. There will be things that we have to figure out along the way, and some of that doesn’t happen until you start moving.

I think a lot about the small things now, and maybe it’s because I’m starting over. I kinda like starting over because I get to bring all of my past knowledge—the things I did right and the things I did wrong—but I get to focus more on the details. I get to focus more on cost of sales, how much I’m paying for things, and how much I’m supposed to charge. You need to know whether you are dealing with a wholesaler or a manufacturer. No matter which way you go, know what type of material you’re dealing with. Understand the weight because that plays a role in how much you charge for shipping. All of this counts, and none of this can be left out.

I also take a deep dive into the customer journey: What is the first, second, third, fourth, fifth thing that I want them to know? And how do I communicate to them without selling when it comes to email flow? How do I think about the graphic design process and the marketing process at the same time? And we live in a digital world now that loves seeing behind the scenes, so how do I capture all of these processes at the same time? I think so much more about the details than I ever have.

I’m a brand owner, and I love what I do. I love merchandising, but it doesn’t matter what business you’re in. Make sure that you’re focusing on the details because they are important. The more you pay attention to them and put a system in place as you grow, you will have difficulties still, but it will be a lot easier to tighten it up.

In every step of building a business, the details are what truly matter. Starting over brings a unique opportunity to refine each process, from cost analysis to customer engagement, with a new level of precision and care. Focus on these details now, and as your business grows, the foundation you build will make it easier to adapt and improve.

God Bless The Entrepreneur