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The Slight Edge

Jan 25, 2023
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Olson helped revolutionized my thinking. My dad was always challenging me to think. He introduced me to this book many years ago in hopes that I would apply the principles. 

Let’s talk about the heart of the slight edge through my eyes. I love creating content and I know the more content you have, the better chance there is for someone to see what you do. That’s just the world we live in, and I was ready to adapt, create, and excel. 

I knew that I couldn’t afford a budget like the big boys but I COULD outwork them. I knew that I could produce more content with the right systems. So, I started recruiting models, photographers, and videographers. I knew if I could do content week in and week out that it would give me the slight edge 

We did photoshoot after photoshoot until we had enough content to post a different video everyday for six months and enough pictures to show for years. 

The compound effect of this principle is life changing. I am working on adding this amazing principle to more areas of my life. I recently started writing more blogs and recording more organic content for social media. My hope is that you would do the same.  

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