I created The Ground Up Academy in an awkward place in my life an in-between stage, if I’m honest. I’ve been an entrepreneur for over a decade and have done pretty well in business. But I’ve also made a lot of mistakes. As I started reading more, thinking more, and working through different frameworks and systems, I realized how much of what I had learned could help others. There are so many entrepreneurs who could benefit from the lessons, strategies, and resources I’ve gained over the years, applying them to their own businesses to avoid some of the pitfalls I encountered.

A mentor of mine, Myron Golding, once shared how a tree grows in two directions, and it perfectly captured the heart behind The Ground Up Academy.

Before a tree stretches toward the sky, it first grows downward into the soil. Its roots take hold in the dark, damp earth, pushing through resistance, searching for stability and nourishment. That unseen work done in an environment few acknowledge or admire is what allows the tree to rise.

Business works the same way. The effort you put in behind the scenes, when no one is watching, is what makes the visible success possible. The late nights, the failures, the refining of skills, the sacrifices these are your roots. And just like a tree, the stronger your foundation, the greater your capacity to grow and flourish in the light.

People admire success, but they rarely see the struggle that built it. They see the brand, the revenue, the influence but not the hard-earned lessons and quiet perseverance beneath it.

That’s what The Ground Up Academy is about helping entrepreneurs lay a solid foundation. Because real, lasting success isn’t built on what people see. It’s built on what happens in the dark.

God Bless The Entrepreneur