When I first got started in business, I was very timid, and although that wasn’t my character, I felt like I was infringing on people’s privacy when I had to follow up with them on services they contacted me for. Man, I was so nervous I was like, “What do I say to him? How do I even approach this situation?” It’s almost like you’re talking to yourself. “Well, they hit me up first, so I know they want the service… maybe they didn’t like me?” You start asking yourself questions like this because you’re just unsure, but let me assure you, these are all natural emotions.

I used to run a company called the Sweat Shop ATL, and no, it’s not like the sweatshops you’re thinking of. I called it the Sweat Shop because as we worked, we were always sweating. I thought the name was fitting because when we first started, we were in a small room heat pressing shirts with screen print transfers. I was starting to get a little buzz, so people would ask me about printing their stuff because they knew I was printing my own merchandise at Unapologetic. If you called me to talk about what I do, I’d flow seamlessly because I love what I do. However, if you weren’t ready to pull the trigger at that time, then I’d feel a little uncomfortable following up with you.

But let me tell you—the follow-up game is everything. Most of your customers will call to inquire, but they won’t always buy right away. Sometimes they just want to see what else is out there, because like most people, they’re looking for a better price. But here’s the thing: my goal is always to win them over with my personality. It’s about that personal connection. If people connect with you personally, and you deliver professionally, you’ve got a lifetime customer.

Here are a few suggestions you can use when following up with your customers:

1. Acknowledge Previous Conversations – “Hey [Client’s Name], just wanted to follow up on our conversation about [service/product]. Have you had a chance to consider the options we discussed?”

2. Highlight the Benefits – “I truly believe our service can help you [solve their problem], and I’d love to help you take the next step when you’re ready.”

3. Offer New Insights – “I’ve been thinking more about your project and came up with a few additional ideas that could really enhance what we discussed. I’d love to run them by you.”

4. Be Friendly and Direct – “Just checking in to see if you’re still interested in moving forward. I’m here to answer any questions or concerns you may have.”

Never forget—the follow-up game is everything. Stay consistent, build those connections, and you’ll build lasting relationships that keep your business thriving.

God Bless The Entrepreneur