If you own a business then that is a privilege, I would even say a honor. If you are a owner then you know that it comes with its challenges and sometimes you win and sometimes you don’t.
I go out to events probably every weekend. We have been in business for a while so we are pretty established. I can go to a conference and sell a 1,000 tees one day and then turn around and sell ten tees at the next. I used to look at it as a failure and I would be so disappointed when that happened but I had to start looking at things differently. I mean, if I’m honest there were times when we went places and never sold anything.
When you start viewing the journey differently then you develop the “lemons to lemonade” effect. I started printing cards with promo codes for first time visitors to the site and I used those cards to engage people differently. My hope was if they never heard of us before, they would seen our presentation, they felt our tees and they took home a card with them. I don’t just win sometimes with this approach, I win all the time. Winning is a mindset.