I remember walking into conversations where people were talking about running ads on Facebook and Instagram, and their mindset was overwhelmingly negative. They had so many reasons why ads didn’t work excuses, complaints, and frustrations.
Sometimes, I would just sit and listen without saying much. Other times, depending on who was in the room, I would share my thoughts. Even back then, I didn’t know everything I know now, but one thing I was sure of: ads work.
Now, when I join those conversations, I go deeper. I explain concepts like top-of-funnel, middle-of-funnel, and bottom-of-funnel strategies. I emphasize how critical it is for your top-of-funnel content to be strong. If your click-through rate isn’t good, it’s often because your content isn’t engaging, your visuals don’t resonate, or your copy isn’t drawing people in. Ads don’t fail—content fails.
This is just one example, but the larger point is this: we need to be intentional about shifting the atmosphere when we walk into a room. When the energy is pessimistic or heavy, bring hope. When people are discouraged, show them what’s possible. Optimism is contagious, and it’s a choice we make every day.
The law of polarity reminds us there are always two sides—negative and positive. I choose to focus on the bright side, to see opportunities where others see obstacles.
So don’t be afraid to change the atmosphere wherever you go. Be the light. Bring encouragement. Set the tone for optimism and action.
God Bless The Entrepreneur
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