I try to stay away from the words “grind” and “hustle,” but they always keep coming back to me. I think I don’t like using them as much because they can suggest never sleeping, never resting, and always being on the go. However, culturally, they are a part of me, so I’ll continue to use them, though you might see me go back and forth with this in my blogs. When I speak about grinding or hustling, I’m talking about the things you do day in and day out, the kind of things people never see. No one sees you getting up early in the morning, writing down your thoughts about content, going into the city to record that content, then sitting in a park coming up with the right captions and copy to catch the audience’s attention. People don’t understand the intentionality it takes to record 21 pieces of content in three days. Yes, it seems seemingly insignificant, but the compound effect is monstrous. Can I use that word? Well, I just did anyway.

People don’t see you studying the platforms to get better. They don’t see you searching TikTok to find what kind of content is missing from the platform, studying people in your niche, and figuring out how you can remain your authentic self while producing better and more concise content. Then, you take that content to YouTube Shorts, double down on what people respond to, and make longer-form content on the YouTube platform. They don’t see the connection between Instagram Stories and your Reels, or how you use your profile to link back to those stories so they are never lost. It seems insignificant because nobody is watching, but they don’t see the compound effect.

I believe you have to be willing, at a minimum, to give something a year just to see where you are, to see if you’ve gotten better, to see if you have traction. I think you need that long just to analyze the input and study the output. If the output isn’t what you want, then you change the input. We’re not even going to mention if you were doing 21 pieces of content a week—that’s over 1,000 pieces of content in a year! That number is crazy. So, what do you think would happen over that time? Those seemingly insignificant efforts will compound, and you will be a whole different person in 365 days. So, keep your head down, grind, mind your business, and work as unto the Lord, because those insignificant things are going to become ginormous in the end.

God Bless The Entrepreneur.