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Recalibrate

Nov 13, 2024
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I was having a conversation with a friend of mine, and we were talking about running ads on Facebook and Instagram, tracking performance, and adding more money incrementally to give the platform time to find the right audience. I kept thinking, man, that’s the power of recalibration, taking time to analyze everything.

Recalibration refers to the process of adjusting or correcting something to improve its accuracy, effectiveness, or performance. It’s all about making the necessary tweaks to align with your goals better.

I started thinking about my own journey as an entrepreneur on social media and my goal to put out at least one piece of video content a day, sometimes even two. The power in it is that I get to look at the analytics and see what’s doing well and what’s not. It gives me the opportunity to recalibrate and make it better.

I can’t lie; sometimes it can be discouraging. What do I mean? There might be a week when my YouTube Shorts hit 400 views for three days in a row, then suddenly drop to zero. That is heartbreaking, and I can’t lie about that. However, you’ve got to keep going and remember why you’re doing what you’re doing in the first place. You know I always preach about having a ‘why,’ because moments like these are why they keep you grounded.

It doesn’t matter how long you’ve been posting on social media. The goal is to get better. The goal is to track your efforts and adjust anything necessary to improve. When you find something that works and people respond to it, that’s what you double down on.

Keep going, because it takes time to build momentum.

God Bless The Entrepreneur

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