Have you ever seen someone do something and said to yourself, “Man, that’s easy. That’s simple. I got this.”

Well, that happened to me.

I’ll never forget my first heat press. I got my transfers in. I had my shirt, my heat press, and I said to myself, “I’m ’bout to kill this.”

Man, let me tell you, I messed up so many shirts it was ridiculous. What seemed easy was a little more complex than I thought.

I remember being at this conference watching the college dudes heat press the shirts, and it looked so effortless. But the truth is, when you watch someone do something, you rarely see the process, you just see the polish.

You don’t know what it took to get to that technique you’re admiring.

I didn’t realize it at the time, but I eventually got it down to a science:

heat + time + pressure.

The more I did it, the more I progressed. The better I got.

And the better I got, the more I could teach it.

Eventually, I was able to remove myself from the business and build a business.

What’s amazing is that everything works like this, especially in entrepreneurship.

You never become perfect at it. But you do get better.

It becomes second nature the more you do it.

I think content is one of those things you never truly become perfect at. But man, you can get good. You can actually become great.

But it takes doing it again and again and again, and when you think you’ve got it, keep going.

I talk about content because I primarily teach e-commerce to people who are building brands. So it’s important to me how I communicate.

And if you’re reading this blog, chances are, you’ve got a business too.

And if you have a business, you’ve got to keep getting better at creating content.

Now maybe you’re not even at the content phase yet.

Maybe you’re just trying to figure out how to work Zoom and be the moderator in your own meetings.

You can get good at that too.

One day you’ll look back and see how far you’ve come, how far you’ve progressed.

Perfection is an illusion. But greatness is within reach.

I hope this blog finds you.

I hope it finds you right in the middle of a moment or season where you’re thinking that perfect is the standard.

I’m here to tell you: you can never be perfect, because it’s a moving target.

We should always aim for excellence, because excellence is not perfection.

But practice?

Practice makes progression.

God bless the entrepreneur ®️