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Only Fools Don’t Prepare for the Famine

Jul 24, 2024

Only fools don’t prepare for the famine. Now, what do I mean?

Back when we were generating $70,000 a month at Unapologetic, business was booming. We were investing heavily into our growth—doing more photoshoots, upgrading the building, and pouring our profits back into the business. It seemed like the right move. However, we overlooked a crucial biblical principle: saving a fifth of our earnings.

In the Bible, Joseph was tasked with preparing Egypt for a coming famine. Under Pharaoh’s guidance, he collected one-fifth of the produce during seven years of plenty. When the famine struck, Egypt was not only able to sustain itself but also provide for surrounding nations. This wise preparation not only saved countless lives but also strengthened Egypt’s position in the region.

This principle of setting aside 20%—the “one-fifth”—is something I emphasize at The Ground Up Academy. It’s vital to put up that 20% for a rainy day. Why? Because business will fluctuate, and only those who prepare will weather the storm.

We learned this the hard way. By not saving, we left ourselves vulnerable to unexpected downturns. The biblical principle of saving a fifth of your income can change your life. It’s not just about surviving tough times but thriving and being prepared for whatever comes your way.

In summary, don’t be a fool. Prepare for the famine. Save diligently, invest wisely, and ensure that you have reserves for the lean seasons. This foresight can mean the difference between collapse and continued success.