Time moves fast in this day and age of social media. The way we present our companies has changed dramatically. There was a time when traditional ads drove sales, but that time is long gone. Things are changing so quickly that it’s more important than ever to understand the market you’re in and how to appeal to people.

I’m digging into a series of books by Brendan Kane over the next few weeks to help me improve how I present my product, Unapologetic, to the masses. These three books are packed with strategies to help anyone stand out:

One Million Followers is all about building a large social media audience quickly. It explains how to get your content in front of the right people so they follow, engage, and stick around.

Hook Point focuses on capturing attention in just three seconds. It’s all about crafting messages that instantly connect and keep people interested, especially in today’s fast-paced world.

The Guide to Going Viral breaks down how to create content that spreads like wildfire. It shows what makes people share and how to get the most reach on platforms like TikTok, Instagram, and Facebook.

I’ve also signed up for a TikTok webinar to learn more about its culture and where advertising is headed. TikTok isn’t just a trend—it’s shaping how businesses market to people, and I want to stay ahead. On top of that, I just downloaded an app to study my industry clothing and figure out what’s working for my competitors.

Here’s the thing: when you’re investing money in your business, you owe it to yourself to understand as much as you can. That’s just good stewardship, plain and simple.

I call myself the nerd that dropped out of school. It’s not that I didn’t like learning. I love learning. I just love specialized knowledge, the kind that’s directly connected to what I’m building. I’m all about learning new skill sets that help me serve people better.

If you want to make it, learn how to observe and adapt. That’s how you stay in the game.

God Bless The Entrepreneur