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No Customers, No Business – Part 2

May 1, 2025

The next thing I want to talk about is Customer Service. Now, we all know how important that is. Lately, I’ve been on X (formerly known as Twitter), trying to get in touch with Teachable just to let them know that their customer service is trash. For real, it’s been a nightmare trying to get a response from them.

And look, I get it. AI is the future. Even as I’m building out my Shopify platform, I know I’ll be using a chatbot to handle quick questions. But here’s the thing, there has to be a limit. At some point, if a customer is asking multiple questions or getting frustrated, they need to talk to a real person.

I’ve been on the other side of this, trying to get help from different companies, and it’s frustrating when you can’t reach a human. And a lot of these companies? They got the nerve to put you in “tiers” based on how much you pay! Nah, I’m not rocking with that. I don’t want my business to be another company that ignores its customers.

This is what I’m thinking about as I build Unapologetic. And honestly, this is why I respect Sam Walton so much. Back in the day, Walmart employees used to wear vests that said, “How May I Help You?” Customer service was built into the culture. But after he passed in ‘92? That whole vibe disappeared.

I refuse to let that happen in my company. Customer service has to be a priority. I want my customers to feel valued, not ignored. And I hope you feel the same way about your business.

At the end of the day, no customers = no business.

Let’s do better. Let’s build better. 

God Bless The Entrepreneur.