I have a friend who’s a master at email communication. His copywriting skills are incredible, and what I admire most about him is his dedication to improving. He’s always sharpening his craft—listening to people better than him, getting coached, and attending masterminds. He’s constantly leveling up.

Now, because I own an apparel company called Unapologetic and run a few other businesses, I know I have to at least be familiar with the administrative process—enough to pass it off to someone else one day. Recently, I struggled with writing an email flow for my business, but I finally got it done. When I saw the finished product, I was so happy. Was it perfect? No. But it was exactly what I needed it to be, and I was proud of myself for getting it done.

There’s something empowering about pushing through tasks that don’t come naturally.

I used to have an administrative assistant in the Philippines, but we lost touch—she went back to school for nursing. I really needed her during this time because, after writing the email flow, I had to send it out through Mailchimp. Now, I know I can figure it out if I have to, but let me be honest: I didn’t want to. I wanted to pass it off so badly that I half-joked about hopping on a plane to the Philippines to find her. Drastic? Sure. But that’s how much I didn’t want to deal with Mailchimp.

Before I started writing this blog, I opened the Mailchimp app and felt a sense of dread. I thought to myself, I’m really going to have to figure this out. And the truth is, there are times in entrepreneurship when you have to step up to the plate, knock one out of the park for yourself, and get the job done.

Do I plan to keep doing this? No. But I had to convince myself that it’s valuable to at least know how to do it. I realized that this isn’t just about completing a task—it’s about building a process. I have a sizable email list, and part of the process involves cleaning it up, identifying who’s active, and preparing for the future. By doing this myself, I’m creating a guide for whoever I bring on next, whether it’s Pam (if she comes back) or a new administrative assistant. And if there’s something I didn’t do right, they can educate me.

Here’s the takeaway: There will always be tasks we don’t like to do—especially admin tasks. I’ll be the first to admit that admin work isn’t my thing. I firmly believe in having “aces in their places,” letting people excel in what they’re good at. But sometimes, as the business owner, you have to step in.

It’s your business. Sometimes, you have to work in the business instead of onthe business, and that’s okay. In certain seasons, you just have to do what needs to be done.

God Bless The Entrepreneur