We live in an amazing time.

There are no gatekeepers like there used to be. Once upon a time, if you wanted to reach people, you had to go through the big three: radio, television, or billboards. I can remember distinctly planning out how I was going to use all three, way before I became an entrepreneur.

And while thinking big was a plus, here’s the good news:

You don’t have to think like that anymore.

Now we have something more powerful, more personal, and more accessible, platforms.

Platforms Are the New Stages

We can take platforms like TikTok, Facebook, Instagram, YouTube, and LinkedIn, and show up daily to give value. No gatekeeper. No permission slip. Just hit record, post, and serve.

If you genuinely care about people, if you show up to help solve their problems, the algorithm will work in your favor. It’s designed to connect value to the people who are looking for it.

Here’s a look at how many people are waiting on those platforms every day:

• YouTube – Over 2.5 billion monthly users

• Facebook – Over 2 billion daily active users

• Instagram – Over 500 million daily active users

• TikTok – Over 1.5 billion monthly users

• LinkedIn – Over 1 billion users globally

The audience is waiting on you.

It Won’t Be Pretty at First

Let’s be real: when you start, you’ll probably be trash.

You’ll be awkward. You’ll fumble your words. Your lighting will be off. Your mic might be trash. Your edits might be clunky.

But that’s OK. Because this is a skill.

You’ve got to figure it out. You’ve got to practice. You’ve got to create a system, how you come up with content, how you record it, how you edit it, and how you repost it across your platforms.

The good news? This is completely doable. And if you stay consistent, you won’t just get better, you’ll get amazing.

Go All In

That’s one of my favorite songs from Flame and KB: All In.

You can’t halfway this. You’ve got to be willing to do the work. You’ve got to push through when it feels like nobody’s watching.

I remember watching this girl on YouTube Shorts talk about consistency. She showed how her numbers fluctuated and kept showing up anyway. Then she hit a milestone and received a YouTube award. That inspired me.

I said to myself, Let me try this.

I was already creating content, but I had been slipping on YouTube Shorts. So I challenged myself. I went at it for about 45 days. I saw the numbers move: 50 here, 100 there, 500, then 3,000, it was wild.

That experience reminded me:

Communication is the highest form of value.

Final Thoughts

Become excellent at communicating.

Get in front of the camera.

Serve.

Practice.

Refine.

And repeat.

This skill will take you further than talent, further than connections, and further than you imagined, because when you leverage platforms, you’re not just making noise…

You’re making impact.

God Bless The Entrepreneur®️