My friend and colleague, Dolly Carle Henley, used to stay on me about having a Drip Drop Schedule. Now, I know that’s not the technical term, but that’s what I call it because Unapologetic.®️’s got the drip. Get it?
I used to drop apparel throughout the year with no real plan. Don’t get me wrong people loved the designs, and our visuals and photography were on point, but I honestly believe I hurt my team by not having a proper schedule. If we had a clear plan in place, they could’ve better prepared, and we could’ve been more aligned. That means more input, more structure, and ultimately better results. What we did in a good year could have been amazing with just a bit of forethought and a plan in place. It reminds me of Jim Collins’ book Good to Great. We were good, but with the right processes like a product release schedulewe could have easily been on the path to greatness.
As a leader, I learned the hard way that neglecting the small things in your business can be costly. Things like schedules, mission statements, and values they matter. They help guide every decision you make, especially when it comes to your apparel brand.
When I first started dropping apparel, it was chaotic no focused effort or attention on what was coming next. And trust me, that costs a lot of money. It’s easy to make this mistake, but it’s crucial to make a change. Start small: create a quarterly release schedule. As your brand grows, you can move to a yearly schedule, and eventually, even a monthly one if you’re big enough. The key is to build that structure so you can avoid losing money and start scaling in a smarter, more sustainable way.
God Bless The Entrepreneur
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04/11/2025