I was listening to Hook Point by Brendan Kane, and so far, so good. He mentioned the three-second rule, and it made me laugh because it took me back to growing up when we used the same rule but for food. If something hit the floor, you had exactly three seconds to pick it up and eat it. We were so nasty.

But that same rule applies to content today.

The 3-Second Rule in Social Media

Facebook, being the giant that it is, created the standard: if someone stays on a video for at least three seconds, it signals intent to watch. Now, this is the industry norm. Like it or not, we have to adapt and adjust.

I’m from the east side of Savannah, Georgia. I grew up in a tight-knit Black neighborhood, and my cousin and I were addicted to Red Baron pizza or really, any frozen pizza. Late nights, we’d be at the table playing paper football, folding up a sheet of paper and flicking it across the table for touchdowns. If a piece of pizza ever hit the floor, the rule was simple: three seconds, and it was still good. Now, in reality, that pizza was covered in germs the moment it hit the ground. But the rule was the rule.

That same rule applies now when it comes to social media.

You have three seconds to catch someone’s attention. It doesn’t matter if your content holds the most valuable information in the world if nobody stops long enough to engage, your message goes unheard.

Mastering the Hook

This is why Brendan Kane’s book Hook Point is so valuable. He’s an expert in helping brands break through the noise, and he emphasizes the power of a strong hook. If you’re serious about your brand and content creation, you have to take this seriously.

Do yourself a favor: do the deep work. Understand what it takes to create a great hook. I wanted to write this while it was fresh in my mind and while I was doing the work myself.

God Bless The Entrepreneur