Here I am, back at the beginning, re-launching my unapologetic brand. The question is, am I starting from scratch, or will my 10,000 text message subscribers go crazy for me? Before diving into the details, let’s explore the possibilities. If 3,000 people spend $30, that amounts to $90,000. That’s a solid start, especially considering that’s just a fraction of my 10,000 subscribers. Using industry standards, if 10% of my list converts, that would mean 1,000 people spending $30 each, which totals $30,000. Now that’s crazy! Or, as Bernie Mac would say, “That’s QWAZY!!”

For a text message blast, it typically takes a few hours to go out, especially with split A/B testing to see who visits the website. And honestly, that’s not too bad—it’s actually pretty exciting. But here’s the reality: when it doesn’t work, it’s time to switch gears.

Let’s talk about sending that text message blast. When those 10,000 subscribers aren’t converting as I’d like, I know I have to pivot.

I’m focused on shifting things for the next 10 years by building a community around the brand, adjusting my price point, improving the customer journey, and thinking through concepts to conception—all while maintaining high quality.

What if I have to start over? The truth is, that might be a real possibility for me right now. I’m in the thick of this process, and things aren’t converting like I wanted. You might think, “Oh man, you have to start over!” But my mindset is focused on re-launching—not just with a different price point, but by ensuring the community I build is completely aligned with my values. I want them to connect with my brand story in a way that fosters lifetime loyalty.

I recognize my pricing has changed. I used to sell tees for about $15, but that’s not the direction I’m going anymore. I only want people on that list who are truly passionate about rocking with the brand. Don’t be afraid to start over, even if you have a big list. Sometimes we get caught up in the potential money, but it’s crucial to prioritize quality over quantity.

So here’s what I’m saying: embrace the possibility of starting fresh, stay true to your values, and focus on building a community that resonates with your mission, whether you’re launching or re-launching.

God Bless The Entrepreneur.