I’ve been grappling a lot about my worth when it comes to my coaching. It’s funny how that works because I know the advice that I offer works. I’ve done it in my own business. I don’t take on clients that don’t align with my expertise. If we do that, then we are not being great coaches.

Now, let me get back to “Hard to Digest.” It is hard for me to digest the value that people see in me. Can anyone relate to that? I undercut myself a lot on what I should charge. I feel like sometimes I am afraid to speak out boldly about what I’m worth and be okay with anyone who doesn’t accept that price. When people tell me, “Hey, this is where your price should be because this is your value in the marketplace,” it’s hard to digest for me. Ironically, I tell people this all the time. I can look at someone and see their worth, or I can be coaching them through something and see their worth. I say, “Hey, this is the price that you need to charge for such and such.” And it’s amazing to me how, when the tables are turned, it’s hard for us to accept our value.

I decided to write this blog because I don’t want to be on that rollercoaster anymore. I want to always establish what I’m worth in the marketplace and stand on whatever price I decide to go with. Period.

If I were coaching somebody who was a brand owner, and they were buying some of the best garments the marketplace had to offer, if their printing was amazing, if they were doing hem tags, inside neck tags, hang tags, and packaging, I could look at that product and say, “Hey, you really need to be at $150 for that hoodie.” Why? Because that hoodie has value. All the time and effort it took to make that hoodie what it is, is worth it.

I’m at the point in my life now where I have to know my worth and stick to my guns when it comes to what I charge in the marketplace. I will always continue to encourage people to do the same. We should not live beneath what we are worth, especially if we put the work in.

Now, I can see somebody who is not putting the work in, that they don’t come to the marketplace and charge outrageous prices with nothing to back up their value. But for everyone who has put in the work, you deserve to be at that price.

God Bless The Entrepreneur.