I’ve been known as the e-commerce guy, the person people come to with questions. And honestly, I love it. I love what I do. But most of the time, people aren’t even asking about e-commerce. They want to know where to get their stuff printed or what design to go with. And sure, I can give them that information, but all I can think is… you’re missing the fundamentals.
So my next question is always this: Is this a side hustle, or are you actually trying to build a brand? Because if you’re serious about building a brand, you need to have some level of understanding. Do you have a “why”? Do you have proof of concept? Do you even have a brand name? And are you ready to be trademarked? Before we even get into the details, these are the things that matter. These are the foundations. But people always want to skip steps. They want to rush the process. And honestly, it gets frustrating.
It’s like those new houses that go up in record time, look good on the outside, but inside? You can hear conversations through the walls, footsteps shake the floors, and nothing is built to last. That’s how I see business. If you’re going to build a brand, build it right. Build it with the fundamentals.
But then, I remind myself… maybe some of the people I’m talking to aren’t even the ones I’m supposed to be talking to. And that’s fine. I let it roll off my back like… water off a duck? A duck on the water? Whatever it is, you know what I mean.
I just keep putting out content, keep pushing the message. The right people, the ones who care about building something that lasts will find it.
God Bless The Entrepreneur.
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