One of the biggest mistakes we can make as entrepreneurs is thinking we need to have it all figured out before we get started. But that couldn’t be further from the truth. As I began working on The Ground Up Academy, I found myself looking at others in the industry, comparing what they were doing. Naturally, I would say, “I like this” or “I don’t like that”—and that’s how we all refine our vision. But through my experience building Unapologetic from the ground up, I realized that what really matters is taking what you’ve done well, learning from the mistakes, and building something better.
I have a saying: If it’s been done before, then you already know it can be done. But even if it’s never been done before, it still can be done. That’s the mindset I adopted when building The Ground Up Academy. I found the right platform, knew I wanted to build a subscription-based model, and honestly, wasn’t sure how it would all come together. But I trusted that if I got started, God would give me the wisdom and insight to keep going.
Take Ralph Lauren, for example. He didn’t start out as the giant fashion empire he is today. He began with ties—just ties—and took a chance that Neiman Marcus would buy into his vision. That deal was a turning point, and from there, he figured it out. His brand didn’t explode overnight, and neither did anyone else’s. Everyone goes through a process.
Once I got my first subscription for The Ground Up Academy, that was all the proof of concept I needed. The next step was creating the systems, building the infrastructure—how does it all work together? Who do I need? I prayed about every person I brought onto the team, and little by little, things started to fall into place.
I’m writing this because I want you to understand: nobody has it all together. No company you admire is perfect. They are still making mistakes, just like you will. But here’s the key: you’ve just got to get started. I see what I’m building becoming massive because my mission is clear—to add value and help people build successful businesses. That’s the focus, and everything else will be figured out along the way.
So, if you haven’t started yet, today is the day. Move in faith, put in the work, be patient, and be diligent.
God Bless The Entrepreneur
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03/07/2025