I went back and forth about using the word “trash,” but honestly, it perfectly captures just how rough most of us are when we first start putting content out there consistently. No one begins as an expert, especially on social media. When I talk to people about creating content, no one is jumping out of their seat saying, “I love it! I love being in front of the camera!” No, it’s quite the opposite. Most people dread it—they feel like they’re talking to themselves, and some even wonder, “Does anyone even care?” 

But here’s the thing: if you’re an entrepreneur, social media is mandatory. It’s your chance to be findable, to build social proof, and to let people know you’re not just a business but a real person. They get to tap into your personality, your values, and your brand. And that’s a huge advantage, even if your content is trash at first. 

But, here’s the good news: we all get better over time. Whether you’re trying to lose weight or improve your content, day 365 will look worlds apart from day one if you put in the work. The same thing goes for content creation. You might feel awkward and unsure at first, but with consistency, you’ll see real improvement. And let’s be real: we live in a world where social media is no longer optional for most businesses. Offline interactions matter too, but your online presence has to be there. Only a handful of companies can afford not to be on social media, and one of the rare examples is Lush. They actually got off social media because it was interfering with what they promote—disconnecting from the digital world and focusing on personal well-being. It aligned with their message and made sense for their brand to leave.

Social media is always evolving, but I want to give you a rough social media schedule to follow based on the best posting times for Facebook, LinkedIn, X (formerly Twitter), Instagram, and TikTok. Keep in mind these times change frequently, and you’ll need to experiment to find what works best for your specific audience and content.

Suggested Posting Times:

• Facebook: Tuesday to Thursday, 1 PM – 3 PM
• LinkedIn: Tuesday and Thursday, 8 AM – 10 AM
• Instagram: Monday, Wednesday, and Thursday, 11 AM – 1 PM
• X (formerly Twitter): Tuesday and Wednesday, 9 AM – 11 AM
• TikTok: Tuesday to Thursday, 9 AM – 12 PM

Pick one platform and start practicing until you build up the ability to create and post consistently on all of them. It won’t happen overnight, but with time and persistence, you’ll get there. I’m rooting for you, and I know you’ve got this!

God Bless The Entrepreneur