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Entrepreneur Moves: Getting It Done When You Don’t Have the Funds

Jul 24, 2025
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Funny story, well, at least to me.

Imagine a guy sitting at a bus stop with a 17-inch wheel and rim still attached, flat tire and all. Right next to the bus stop, you see his car jacked up. Now, you have to consider a few things here:

Maybe he didn’t have AAA.

Maybe he didn’t have the money to call a tow truck.

But he did have the money to hop on the bus, take the tire to a place like Firestone, get it fixed, and catch the bus back.

That’s a prime example of someone doing what they gotta do.

It ain’t pretty, but it’s progress.

I talk to my clients all the time about this, especially those thinking about scaling their e-commerce brands, but they haven’t even handled the basics like a trademark yet.

And I gotta tell them:

Back it up. Back it up. Back it up.

You can’t skip the foundation.

You say you don’t have the full amount to get the trademark filed?

Fine. But where’s the fund?

Are you putting aside $10? $25? $50?

Because listen,  we all tend to spend money carelessly sometimes.

• That trip to Chick-fil-A three times a week? Easy $80.

• That spontaneous Target run? Easy $100.

And most of the time, we don’t even need those things.

We just want them.

So before you tell yourself you can’t afford to make a move, ask yourself:

Are your priorities in order?

Are you really doing what you gotta do?

Because doing what you gotta do sometimes means choosing the bus over the Uber.

Choosing discipline over convenience.

Choosing legacy over lifestyle, for now.

You don’t need it to be perfect.

You just need to start moving in the right direction.

God Bless The Entrepreneur®️

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