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Don’t Overthink It

Sep 27, 2024
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I was having a conversation with a friend of mine, whom I mentor, about his brand’s growth journey. His brand is growing because he’s unique in his wordplay and design style. People are starting to notice and appreciate the hard work he’s been putting in. He’s done incredibly well online, figuring out all the different aspects of running a brand. I like to think of it this way: through all the mistakes he’s made and the deep work he’s put in to improve, he’s starting to scale.

Now, he’s stepping into something unfamiliar—being a vendor. He was overthinking the situation, which is understandable because you don’t know what you don’t know. He has this amazing shirt with the phrase “Smile, You’re My Favorite Hater,” and his brand, called Verb Society, has been doing really well with it. The tee has been a hit online, with most of the stock selling out quickly. He was planning to take the remaining shirts to an out-of-town event but wasn’t sure what to do. He had to fly out the next morning, and time was running out.

I simply told him, “Don’t overthink it. Sell all the T-shirts except one, and keep that one on a mannequin. Use a QR code to send people to your website to buy more. Make sure you’re collecting everyone’s email and phone number.” You always hear me say, “Own the data.” Data allows you to take customers on a journey and turn them into lifelong customers. The great thing about being a vendor is that you get to meet people face-to-face; they get to see your charisma and who you are. He was in the same position—unsure but eager. Don’t overthink it. You’re going to make some mistakes, but like anything else, you’ll get better with time.

God Bless The Entrepreneur.

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