I’m sitting at Starbucks, and I’ve had way too much coffee today. Everything I planned to do, yeah, it didn’t get done. It was one of those days. But I did manage to write about four blogs, so I’m proud of that. I’ve learned as an entrepreneur to take the day as it comes. Even though I’m a planner, and I love putting things on my calendar and knocking them out, sometimes you just have to let the day flow.

While taking a breather, I pulled up YouTube Shorts to check how some of my older content was doing. I haven’t posted in about a week, but I’m working on a new strategy. Still, something told me to go look.

And this is what always amazes me about social media: content lives there. Meaning, it always has the opportunity to take off.

Maybe it’s the right person who sees it. Maybe it’s the right keyword that hits. Maybe it’s a random share that gets passed around. But when you put the content out there, it has the ability to grow, days, weeks, even months later.

But when we hold back from showing up, when we don’t post, don’t create, don’t build, we cut off the very opportunity we’ve been praying for. You can’t go viral if you never hit publish. You can’t reach the audience if there’s no content for them to find.

Every time I check back on old videos, I notice something. One might creep up a few views. Another might jump by the hundreds. I’ve even had a video go up by a few thousand,  weeks after I posted it. And all of it reminds me of this truth:

When your content lives, it can still be found.

So don’t neglect the work. Don’t cheat yourself by being inconsistent. Show up for yourself. Show up for your brand. You don’t need to go viral tomorrow, you just need to be findable.

Because what do entrepreneurs do?

We take something from a low level of value to a high level of value, and we use every tool that works for our business.

Keep going.

We need you in the marketplace.

God Bless The Entrepreneur®️

Introspection, Faith, and Entrepreneurship

I woke up this morning to a cloudy sky and sat down to talk with the Lord like I usually do. I could hear the wind outside, it was calm, quiet, and peaceful.

Most mornings, my mind is filled with thoughts and ideas the moment I wake up. Today was no different. And I’ve learned over time, if I don’t ground myself early in the morning, the rest of the day can get away from me.

But this morning, some thoughts started creeping in that I didn’t approve of.

They were subtle, but I recognized them.

So I stopped and asked myself:

“Where are these thoughts coming from?”

That question led me down a rabbit hole.

Because the truth is…, our thoughts are influenced by who and what we surround ourselves with.

You’ve heard me talk about this before, especially when it comes to social media.

Who you follow matters.

It’s not just entertainment.

You’re consuming their thoughts, their perspectives, their affirmations, all day, every day.

And whether you realize it or not, that shapes your thought pattern.

So again I ask: What are they saying?

What are they affirming?

This stuff matters.

Then I started thinking about my circle.

Who am I talking to every day?

What are they speaking into me?

What are they saying when I share what’s on my heart?

We really do forget just how important this is.

Not just in life, but especially in business.

 The Mind Must Be Renewed

The Word of God tells us to renew our minds.

It shapes us. It resets us.

But only if we actually read it,  and meditate on it.

Why do we need to renew it?

Because we don’t naturally think like God.

That’s not our default.

And if we don’t renew it, we end up conforming to the thoughts and opinions of people who don’t even know the purpose God put inside of us.

That’s why it’s important to ask yourself:

Who are you following?

Who are you listening to?

What’s shaping your perspective?

If it’s not grounded in truth, you’ll start to normalize negative thinking.

But here’s the thing..

The more rooted you are in the Word, the more sensitive you become to toxic thoughts.

It’s like that loud emergency alert sound they used to test on the radio, or that fire drill alarm in elementary school. You hear it, and you know something’s not right.

That’s what happens when your thinking is off.

There should be a warning signal going off inside you.

“This ain’t how I’m supposed to think.”

Who Speaks Life into You?

I work hard to surround myself with people who speak life into me.

People who challenge me, encourage me, uplift me, and people who point me back to God’s Word.

But this morning, even with all that, a negative thought tried to creep in.

It came with an undesirable outcome attached to it.

But this time, something triggered.

The alarm went off.

And I smiled.

Because that meant my thinking had been trained well enough to reject the thought before it rooted itself.

My question to you today is simple:

Are those negative thoughts triggering an alarm in your spirit?

Are you confronting them?

Are you saying to those thoughts,

“You don’t belong here”?

This is the real work of a renewed mind.

This is what it takes to grow, not just as an entrepreneur, but as a person of purpose.

God Bless The Entrepreneur®

In the future, I plan to open up a full YouTube studio in a dedicated building. I’ve got an amazing concept for how to grow it and make it something special. But for now, I’m not in a position to lease or purchase a space, and that’s perfectly okay. What I can do is build something solid at home and start creating right where I am.

We don’t know what we don’t know, and that’s something every entrepreneur should embrace. It should be a creed that pushes us to seek out coaches and mentors who can help us avoid the pitfalls.

So, I turned to Director Henley, somebody who knows what he’s doing and is amazing at it. I asked him how I could set up something super professional at home while still staying under $2,800.

He came through. Here’s the gear he recommended, along with a quick note on why each item is worth the investment:

1. Panasonic Leica DG Summilux 25mm f/1.4 II ASPH. Lens

Perfect for capturing crisp, professional-looking footage with beautiful depth of field. Great for close-up shots and talking-head content.

$697.99

2. Blackmagic Design Pocket Cinema Camera 4K

This camera is next level. It offers incredible image quality, cinematic color, and it’s compact enough for a home setup. It also works with the Blackmagic app, which lets me send footage straight to Henley for editing.

$995.00

3. Rode Wireless GO II Compact Microphone System

Clear, wireless audio is a must. This mic system is easy to use and delivers crisp, clean sound—no cords all over the place.

$219.00

4. Aputure Amaran 150c RGB LED Monolight (x2)

These lights offer both power and versatility. With full RGB color control and strong, adjustable output, they’re perfect for creating a professional look in a small studio setup. Two of these will give you all the lighting control you need.

$359.00 each / $718.00 total

5. Neewer Basic 74” Video Tripod with Fluid Head

A solid, stable tripod with smooth friction control, perfect for holding your camera steady and getting clean, cinematic pans and tilts. It’s tall, sturdy, and built for video.

$74.99

💰 Total Estimated Cost: $2,704.98

This keeps me under my $2,800 budget and sets me up to start producing high-quality content immediately.

Once I master this setup and learn how to get the most out of the gear, it’ll be easy to duplicate and scale when I move into a commercial building. I’ll already be familiar with the workflow, I’ll just upgrade by adding more cameras, lenses, and lights. The foundation will already be in place.

I’ve got a few other premium items in mind that I’ll grab when it’s time to make this setup official. But even with this starting point, I can do some amazing things from my home studio.

I’ll keep y’all posted on when I hit record, but I wanted to let you know this is a great studio setup for podcasting or YouTube. Of course, you can always start with your iPhone, some sunlight, and a couple of affordable lights—but if you want great quality from day one, the gear listed above will absolutely do the job.

Stay encouraged. Keep going. Keep creating. And never forget, entrepreneurs push the world forward. We are the innovators, the creators, and the go-getters.

God Bless The Entrepreneur

My wife and I were watching YouTube when a billionaire was answering some questions. One of the titles he made a statement on was “Scaling Comes with Chaos,” and it triggered so many memories for me.

I usually don’t like to start a blog with a prejudice, but here it is: sometimes I hate the word “scaling.” Today’s landscape on social media has everyone talking about scale, scale, scale. There’s nothing inherently wrong with scaling, but to properly scale, the foundation matters. If you follow my blogs, you know this is something I preach about.

I’ll never forget when we first started scaling with Unapologetic®️. I was excited. I mean, real excited, like a kid in a candy store. But I quickly realized that scaling came with its own set of problems. One was having the cash flow to keep up with the inventory. And the second was the influx of shipping, which brought its own cash flow issues.

I wouldn’t admit this at the time, but it was chaos. If you asked my wife back then, she’d straight up tell you it was chaos. There were times when we were ready to ship, but there weren’t any shirts in the right sizes on the shelf. Some days, we had to hold onto packages because there wasn’t enough money to ship the ones we had already prepared. Let me tell you, this was frustrating beyond words.

My suggestion? Be slow. Create a cash flow reserve so that when it’s time to scale up, although it will come with its own set of problems, you’ll have the money on hand to get the inventory you need, ship everything, and bring in extra staff if needed.

Ultimately, we want to get to the point where we do scale our business, but start preparing now.

God Bless the Entrepreneur.