If you’re just getting started in the e-commerce space, then you’re probably trying to figure out, “How am I going to make this happen?” I don’t have two pennies to rub together right now, but I have a dream. I know what that’s like, so I’m going to give you some things to think about, some things that you can be doing while you’re waiting on the season of execution.

When I’m having a coaching session with someone and they tell me, “I have all these ideas, but I don’t have the money to do anything,” the first thing I ask them is, “If I gave you $100,000 right now, what would you do with it? What would be the first place that you invest?” I usually get silence because they didn’t think about that. Most of us don’t, and some of you reading this, you may be past that stage, but I think you should still ask yourself this question.

I don’t want to overwhelm you, but let me give you some practical things to think about outside of listening to entrepreneur books and podcasts and writing down information—but not just writing it down, but actually putting some things into practice. Practice is your friend on this journey.

So let me give you a few things to think about. Have you developed your why? What is your brand mission? What are your values? These things are important because they help you make decisions on your journey. Since you’re a brand in the e-commerce space, how many designs do you have? Do you have a great graphic designer? Do you understand the files that a graphic designer creates? Do you know what a DST file is? Do you have an understanding of embroidery and screen printing? Do you know if you’re going to do shipping yourself versus distribution? Have you vetted any distribution companies? What manufacturers are you going to use here in the U.S.? Do you understand the process of manufacturing overseas and where you should start? Do you have your brand trademarked? Do you understand what email flow is and how important it is to take someone on a customer journey?

I can go on, but this is just enough to ask. Do you understand these things in a way that you can execute them and explain them? If not, you’ve got more work to do, but don’t worry—because this is a game of patience. Take your time. You’re building something great.

If you’re not ready to answer those questions with confidence, that’s okay. It just means you’re still in the preparation phase. But the good news is, preparation is the key to success. Don’t rush to the finish line without laying the foundation first. You’ve got to put in the work now, so when the money does come, you’re ready to execute without hesitation. Remember, this is a journey, and it’s not a race. Take your time, keep learning, and keep building. Stay focused on what’s important, because every step you take now is getting you closer to the dream you’re meant to fulfill.

God Bless The Entrepreneur.