Skip to main content

Author: Henry Murphy

Omnipresence Online: The Art of Being Found Everywhere

Is it possible to be omnipresent?

You guys know I’m a believer and an entrepreneur, so I’ll be honest, I cringed even typing that word into the title. Why? Because only God is omnipresent. He’s the only one who is everywhere at all times, who knows all things, who sees all things. That’s not up for debate.

But in the context of building an online presence, the concept does matter.

When we’re building something, especially in e-commerce, we need to be findable. If someone hears about you or your brand, and they go searching your name on Google or any social platform, you should show up. But that doesn’t happen by accident. It takes intentionality. It takes what I’ll call “omnipresence” for lack of a better word.

You know what I do, I mostly speak to e-commerce brand owners. I help founders go from idea to sustainability, giving them the tools, the insights, and the mentorship to keep showing up.

And yes, I believe it’s all possible.

I believe:
• You should be on every relevant platform you can.
• You should be repurposing your blogs into social media posts.
• You should be telling your story and communicating your brand voice, consistently.

If you have a Shopify store and you own the brand, that means you should:
• Post blogs regularly on your site.
• Repurpose that content into short-form and long-form across Instagram, TikTok, YouTube, Facebook Business Page, Threads, X (Twitter), LinkedIn, and even Snapchat if that’s where your audience hangs out.

When I say “be everywhere,” I really mean it.

That doesn’t mean you need to be on every single platform every single day, but it does mean showing up at least 3–4 times a week. You want people to see your face, hear your voice, understand your story, and know what matters to you.

You need to be findable. Period.

I’m not going to hit you with a long conclusion today, I believe this blog says what it needed to say.

So I’ll leave you with the mantra:

Make moves or make excuses.

God Bless The Entrepreneur®️

Let’s Talk AIPart One: Use It, Don’t Lose You

So many things run through my mind daily that I have to brain dump, over and over again. One of my best companions for that process? ChatGPT.

The goal is simple: use AI as an assistant, not a crutch. It’s here to make us faster, better, and more efficient, not to rob us of our authenticity.

It’s crazy when you think about it, we all say we want more time. We all say we want to work smarter. And now we have a tool that allows us to do just that.

Every business needs structure, email flows, marketing plans, customer service systems. And yes, you still have to be the one to think about what you want to communicate and how to make it sound like you. But when you talk to AI, you’re not talking to just one assistant.

You’re talking to the equivalent of over a billion minds trained on data, patterns, human behavior, and communication.

That’s right , GPT-4 was trained on hundreds of billions of words across the internet. Think about that.

Let that sink in fam.

See, I have experts I talk to regularly. We go back and forth about ideas, strategies, and concepts. But I also take those conversations and run them through AI. I take my thoughts and run them through AI. Then I do it again and again. That’s how you sharpen ideas. That’s how you get clarity. That’s how you get things done.

This is not the time to shrink back. The marketplace is evolving fast. And if you refuse to adapt, you’ll get left behind—simple as that.

Now, I’m no AI expert. I’m a student. A novice, really. But I’ve been an entrepreneur for over a decade, and I know a tool when I see one. There were so many times I wished I had someone who could just take my scattered thoughts, organize them, and give them back to me in a way that made sense. Now I do. And so do you.

Entrepreneurs, don’t be foolish. Don’t ignore this moment.

I recommend spending at least 30 minutes a day inside the tool. Learn it. Feed it your voice. Train it to understand your tone. And soon you’ll be creating better, faster, and more efficiently than ever before.

This is only the beginning.

God Bless The Entrepreneur®️

There Is No There There: The Journey Is The Destination

I’m sitting on my cousin’s porch in Stonecrest, close to where they’re building the new Black Wall Street, an inspiring project fueling Black entrepreneurship and community growth. I’m sipping coffee and eating a few pieces of a small Hershey’s chocolate bar with almonds while listening to my new Audible book, Never Eat Alone.

Every few minutes, someone drives by blasting loud music, drowning out the voice coming through my iPhone speaker. It annoyed me, and honestly, I don’t know why, because that used to be me.

Am I becoming one of those older men that just sits on the porch? Ha ha, maybe.

I like to work in the quiet.

Speaking of work, I love my work.

I tell myself, I love working. I know I love it because it connects me to people and purpose. I’m happiest when I’m doing it. And I carry this attitude: I know this is going to work. And if it doesn’t? No worries, I’ll find a way to figure it out.

See, I’m in love with the journey of entrepreneurship. Myron Golden said something the other day: There is no there there. At first, I was like, What is this man talking about? Then he made it clear, it’s not about the destination, the journey is the destination.

I literally almost threw my phone down because it hit me so hard. It’s something I always believed but never heard put into words like that. He made it real for me.

Enjoy the journey. Start a business,. Take risks, make mistakes and grow from it. Do something great. We only get one life to live.

God Bless The Entrepreneur
®️

Mashed Potatoes and a Chicken Bone: How Mindset Can Shift In A Moment

I won’t give you the exact time or season but I will give you the setting. I had just left the barbershop, feeling fresh. My wife picks me up in the truck, no AC, and it’s about 93°and humid  in Atlanta. We’re on the east side, near Decatur, sitting in summer heat that felt personal. I swing by Church’s Chicken. Don’t ask me why, I hadn’t had it in a while.

We’re getting ready to hop on I-20, and I crack open the mashed potatoes,  and realize they didn’t give me a spoon.

Now, here I am, sweating, hungry, and frustrated. But I’m resourceful, so I take a chicken bone, scoop up the potatoes, and make it do what it do. Yeah, you heard me right: I was eating mashed potatoes with a chicken bone.

But while I’m sitting there in the truck, water bottle warm like tea, I had a moment.

A thought slid into my mind, “How did I get here?”

And for a quick second, I felt like a failure.

That’s the part nobody talks about.

The moments in your journey where the inconvenience of life tries to label you.

Where your current season tries to tell you who you are.

But I snapped out of it.

I imagined one of those loud red Xs from The Price Is Right, like a buzzer in my mind.

WRONG.

This is not my end. This is not my definition.

I am not a failure.

You are not a failure.

A temporary circumstance does not define you.

You are made in the image of God, and that alone is enough.

Sometimes, that’s the jumpstart you need: to remember who you are before you ever made a dollar, posted a product, or closed a deal. That identity, rooted in God, is where real confidence starts.

Shift Happens Fast, Be Ready for It

We have to be willing to shift our mindset in an instant. That’s why I stay in the Word. That’s why I keep reading. That’s why I protect what I see and hea, because the wrong content will shape how you think, but so will the right content.

If I let that moment get to me, I could’ve spiraled. But instead, I remembered:

“All work works.”

It’s either working on you or working for you.

This season is working on me.

It’s teaching me patience.

It’s teaching me perseverance.

It’s teaching me consistency.

It’s teaching me to stay locked in on the vision, even when the conditions don’t match it.

So yeah… mashed potatoes and a chicken bone.

It was a moment.

But it wasn’t the end.

And that’s what I want to remind you today.

God Bless The Entrepreneur®️

Nothing Motivates You to Start That Business Like a Job That You Hate

I really believe with all of my heart that I was always a big dreamer. I just never could find the motivation to move from where I was. I didn’t have the habits, and honestly, I didn’t have the mindset. I had the desire, but not the movement.

Then one day, I heard a phrase that hit home:

“Nothing motivates you to start that business like a job that you hate.”

And even though I’ve been an entrepreneur for well over a decade now, I still think about how I used to feel when I was clocking in.

From the Breakroom to Breakthrough

I remember being at Checkers, staring out the window, dreaming.

Saying to myself, “I’m going to do this. I’m going to do that.”

But talk only takes you so far.

Eventually, I got tired of talking.

Tired of saying “one day.”

That’s when intentionality became my best friend.

I had to look at my situation and be real with myself. I couldn’t just quit. I had a family. That wasn’t an option. But you know what was?

Being intentional.

Intentionality at Work and at Home

I decided I would be intentional while I was at work.

I would be intentional with my family.

And I would be intentional after work hours, even if that meant sacrificing sleep to build my business.

That job I hated? It became my motivation.

Every time I wanted to slack off or slow down, that building reminded me why I had to keep pushing. It reminded me to stay focused. It reminded me to be faithful.

If You’re Still on the Job

There were times when I slacked off at work, thinking it didn’t matter.

But I was reminded quickly:

If you’re not faithful in someone else’s business, you won’t be faithful in your own.

And I had to ask myself, “Do I want people to treat my business like I treat this job?”

I didn’t get to live that out in the workplace as long as I wanted to, but if you’re still at your job, please hear me:

That frustration?

It’s not random—it’s a signal.

But don’t just react.

Be intentional.

Nothing Motivates You to Start That Business Like a Job That You Hate

Use this season to sharpen your skills.

To prepare mentally, spiritually, and practically.

If you’re checked out at your 9 to 5, ask yourself:

Am I being faithful here?

Because how you show up here is how you’ll show up there.

Every delay. Every detour. Every dull moment.

It’s building you, if you let it.

So don’t waste it.

Be intentional. Be faithful. Build with purpose.

God Bless The Entrepreneur®️

The Algorithm Owes You Nothing

All Platforms. Every Day. No Excuses.

Entrepreneurs, especially e-commerce entrepreneurs, should be on every platform.

Here’s the thing: most people are loyal to their preferred app. Instagram folks stay on Instagram. YouTube heads live on YouTube. TikTokers? You already know they’re not going anywhere.

As a brand owner, you can’t afford to be picky, you’ve got to meet people where they are.

That means showing up on every platform, every day. Instagram, YouTube, TikTok, Facebook, X (formerly Twitter), Threads, LinkedIn… and yep, we might even be sliding back to Snapchat.

And while you’re there? Make sure you’re actually talking to your people.

Don’t just pos, connect. Speak directly to your target audience.

Here’s the challenge:

Commit to a year.

That’s your minimum, not your maximum.

You need that kind of time to really see the data, build the muscle, and learn the platforms.

And please, don’t underestimate the value of even 25 views.

When’s the last time you commanded the attention of 25 people in a room? Think about that.

Analytics Check-In:

I’ve dropped 10 posts over the last 10 days. My views ranged from 150 to 1,900.

The highest I ever reached on Shorts was about 5,000,  so trust me, I know I’ll be hitting that and beyond again soon.

Simple goal: At the end of 30 days, I’ll ask:

• Which posts got the most engagement?

• Which ones got the most comments?

• What flopped and why?

• What content should I double down on?

Then I’ll create more of what works and tweak what doesn’t.

Takeaway:

The goal isn’t just more views. The goal is to get better:

• Better at storytelling

• Better at communication

• Better at consistency

• Better at reading analytics

Don’t compare yourself to anyone else.

Your journey is your own. No shortcuts. Put in the work.

The algorithm owes you nothing, but the results will come.

God Bless The Entrepreneur®️

The Unfair Advantage That Most Ignore: Discipline Is the Cheat Code

Most people are chasing shortcuts.

But the real advantage, the unfair advantage, isn’t loud or flashy. It’s quiet. It’s uncelebrated. It’s called discipline. That’s the cheat code most folks overlook while they’re chasing hacks. But if you’ve been following our journey through The Ground Up Academy, you already know better. We’ve been stacking wisdom, one book at a time, and the next one in the lineup might just be the one that changes everything.

We started this journey with The Power of Broke by Daymond John, learning how hustle, creativity, and grit can birth something out of nothing. Then we tapped into The Slight Edge by Jeff Olson, understanding that small, consistent actions done daily build massive results over time. After that, we locked in on our money with Profit First by Mike Michalowicz, shifting the way we manage business income to actually pay ourselves first and build sustainability.

Now, it’s time to level up again.

We’re moving into The Power of Habit by Charles Duhigg.

This one’s a game changer. Because let’s be real, uccess ain’t just about what you know. It’s about what you do consistently.

Here’s a few things this book will do for you:

Teach you how habits are formed, cue, routine, reward, and how to hack the loop to change bad ones into powerful ones.

 Show you how businesses and brands use habits to influence buying behavior (and how you can use the same psychology in your business).

Help you build a personal and entrepreneurial rhythm that supports long-term success, not burnout.

And most importantly, it’ll help you master yourself before you try to master the market.

Systems are extremely important, ut the right habits are what make those systems work.

Without the discipline to follow through, systems just sit there.

That’s why reading books, listening to others, and learning from entrepreneurs who’ve been in the trenches is essential. Your next level is usually locked in somebody else’s testimony, failure, or blueprint. So remain a student, always.

Oh, and about your asset?

YOU are your greatest asset.

Fixing that starts with discipline. With mindset. With making better moves habitually. Not occasionally.

Nothing but up from here.

God Bless The Entrepreneur®️

No More Trading Time for Money – Part Two

Blog Series on Residual Income

“You need to finish your book. Is that your Lord?”

I said it jokingly, but the Spirit of God was pressing on my heart to get it done.

God Bless the Entrepreneur: The First Decade was in me, and it was time.

But the timing was strange.

God had just told me to shut the business down.

Now He wanted me to write a book?

It didn’t make sense.

But I’ve learned that obedience doesn’t always make sense, so I said yes.

As many of you know, in 2021, doctors declared me legally blind. That meant I had to get creative with how I would write the book, let alone record the audio version. So I leaned all the way into audio, dictating chapter by chapter, having it transcribed, reviewed, and built from the ground up.

To this day, I still don’t know how we pulled off the Audible version.

Let’s just say Rob Hooper of Love Work Studios is a genius, and my brother Anthony Dallas made sure we brought it all home.

And because I’m an entrepreneur, my mindset was:

I’m not just publishing a book. I’m launching a publishing company.

And just like that, Murphy Madison Publishing was born.

It was legacy from the beginning, built with my granddaughter Arie in mind.

That book is done. Ready. Out in the world.

And it will create residual income for the rest of my life.

That thought alone is wild.

You do the work once… and it pays you again and again.

But the vision didn’t stop with me.

Part of the reason I started Murphy Madison Publishing was to create a space for my wife to publish her own books. I knew she had something to say, something powerful, but she was going through a tough season.

I kept the faith. I knew her time would come.

And just the other day, I was sitting in Starbucks watching her write.

She didn’t even know I was watching.

But I smiled.

Because the time… had come.

Books. Journals. Devotionals. They’re all coming, and they’ll all run through the company we built.

Residual Income Through Books

The first time I heard about residual income was from Robert Kiyosaki, author of Rich Dad Poor Dad. He broke it down like this:

“The key to wealth is not just having a high income. It’s owning assets that generate income even when you’re not working.”

Books are one of the clearest forms of that.

You write it once. You publish it.

And every time someone buys it, you get paid.

Every. Single. Time.

My mentor Myron Golden talks about this often.

He has books, one written over a decade ago and another maybe five years back, that still bring in $500,000 a year.

Let that sink in.

A one-time effort.

Ongoing income.

Every time I hear Myron say it, I just smile.

Because I get it now. I see it.

Residual income isn’t a fantasy, it’s a formula.

And books are one of the best vehicles to make it happen.

My hope is that you walk away encouraged today knowing this:

Yes, hard work is required.

But when you complete something that can pay you again and again, 

That’s how you win.

That’s how you stop trading time for money.

God Bless The Entrepreneur®

Don’t Hit My Line, I’m Working

I can hear the melody in my head as I write this, 

“Don’t hit my line, I’m working.”

It’s one of my favorite lines from Aha Gazelle. And it hits home every time.

Now, I don’t say this with arrogance, but when I’m locked in, really locked in, it’s hard to pull me away. I’m deep in work mode. Focused. Intentional. Honestly, my wife is probably the only one who can cut through that zone. And I’m okay with that.

We need those moments of deep work. We need uninterrupted time to dive into the process, to evaluate what we’re doing, where we’re going, and why we’re doing it.

Because the truth is, clarity doesn’t just show up. You have to make room for it.

There’s something powerful about rhythm, once you find that groove, it’s intoxicating.

I love the days when I wake up with a clear mind and knock out three blogs back-to-back.

Usually, that comes after eating clean, spending time with the Lord, asking for wisdom and direction, and asking Him to fill me with His Holy Spirit.

And if the weather’s nice with a breeze in the air? That’s just perfect.

I love getting in my groove and staying consistent. Yeah, I might peek my head up and scroll through social media for a few minutes, see what people are talking about, especially the ones I follow (because I only follow people who speak life into me). I’ll check my messages, respond to tags, or text someone God puts on my heart.

But still, when I’m working, I’m working.

We’ve got to be locked in with our time. There’s too much at stake to waste it.

And no, it won’t always be balanced. I was talking to a good friend the other day who said,

“Man, I’m just trying to find balance.”

And I told him straight up: Good luck with that. What you really need is intentionality.

When you’re building something, there won’t be balance, but there can be focus.

Be intentional when you’re working.

Be intentional when you’re resting.

Be intentional when you’re with your family.

The key isn’t balance, it’s purpose.

So I wrote this for the entrepreneur who’s trying to navigate it all.

Be intentional. Be productive. Stay consistent.

You’re going to need it in this world.

Don’t hit my line, I’m working.

God Bless The Entrepreneur.®️

The Least We Can Do Is Bring A Good Report

It was late Sunday evening after a great day with the family, just laughing, vibing, and being present. At some point, I stepped out on the porch to finish writing the copy for a landing page. The internet was acting up, so I was pacing back and forth, trying to get a signal. Nothing was happening.

Frustrated, I came back out again, and in the process, I kicked over my coffee by accident. That just added to my irritation. Right as I was heading back into the house, my phone rang. It was my speaking coach, Sean.

We were catching up like we usually do, just talking about life. Then he shared something that stopped me in my tracks.

He was telling me a story about his wife. She had been sick for a while but was finally feeling better. She had a job interview that day, and after her appointment, he tried calling her but couldn’t get through. That moment triggered something in him. His mind went straight to the worst-case scenario.

His wife has a history of seizures, so naturally, he feared something had happened. But then, one of their mutual friends said something that hit different:

“Why is the first thing you think of something negative? The least you could say is she got the job and her phone just died.”

That hit me. Hard.

Some might say his thinking was logical. That he was just being realistic. But why does our first instinct always lean negative? Especially in business.

Why don’t we lead with hope? Why don’t we assume the best?

Why don’t we bring back a good report?

It made me think about the Israelites. God told them He had given them the land. All they had to do was scout it and come back. Instead, most of them returned with fear and doubt. Only Joshua and Caleb brought back a good report, and because of their faith, they were the only ones from their generation allowed to enter the promise.

Here’s the truth:

You have to see yourself there before you get there.

You have to speak life over your business, your vision, and your future, even when it doesn’t make sense yet.

You can’t stop life from life’ing. But what is in your control is how you choose to see, speak, and respond.

The Least We Can Do Is Bring A Good Report.

Even when things look uncertain, speak life. Faith moves differently.

God Bless The Entrepreneur®️