Author: Henry Murphy

When I got started with my brand in 2013, I didn’t know much about the business at all. I was kind of like a parrot mimicking everything that I saw other big brands do. I failed to realize the psychology behind it all and didn’t realize the same psychology was affecting me every single day and how I purchased items. As I’m penning this blog, I was looking at a 75-inch Samsung TV on Costco, and the Rule of 100 showed its face. I was already looking for it, but it drew me in—it got me. I wasn’t ready to pull the trigger yet, but the way that they framed it already sold me.

Now, as a brand owner, I know the importance of clearing out merchandise after a big launch. When you drop multiple items at once, you will always have leftover stock. That’s the reason brands run sales: to move that inventory. Since this is bound to happen in your business too, understanding how to frame those discounts is essential.

Here’s where The Power of 100 comes in. Let’s say you’re selling two hoodies—one priced at $75 and the other at $125. For the $75 hoodie, offering a 20% discount sounds a lot more compelling than saying “$15 off.” That percentage feels bigger, even though the amount is the same. On the flip side, for the $125 hoodie, framing the discount as “$25 off” feels more powerful than “20% off,” even though both discounts are identical. This is the psychology behind the Rule of 100—it’s all about how the value is perceived by your customer.

The Rule of 100 teaches us that for products under $100, a percentage discount feels bigger, while for products over $100, showing the dollar amount packs more punch. This subtle difference in how you present discounts can make all the difference in how your customers perceive value.

In business, how you frame things matters. Use the Rule of 100 to sell smarter, move your inventory, and boost your revenue.

God Bless The Entrepreneur.

In the hustle and bustle of daily life, people often underestimate the power of the coffee shop. It’s not just a place for a caffeine fix; it’s a sanctuary for thought, human connection, and unexpected opportunities for ministry.

A coffee shop is more than a space to work or enjoy a beverage; it’s an opportunity to engage with a diverse community. Whether pouring into someone, offering a prayer, or receiving wisdom from unexpected encounters, the coffee shop becomes a dynamic hub for connections.

In a previous blog, I explored the benefits of consistently visiting a place and getting to know the people there. While Starbucks is a frequent stop, downtown Los Angeles boasts a plethora of unique coffee shops, each with its own charm and possibly better coffee. Variety opens the door to new experiences and connections.

The allure of coffee shops with food extends the stay, providing an environment conducive to productivity and relaxation. The potential for community in these spaces is immense, with every visit presenting a chance to meet someone new or strengthen existing connections.

The next time you step into a coffee shop, remember it’s not just a place for a beverage; it’s a gateway to community. Don’t neglect this hidden gem in your pursuit of connection and meaningful interactions. Let the coffee shop be more than a routine stop – let it be a space where community flourishes.

Every now and then, I jot down thoughts for blogs I want to create, but sometimes I can’t quite recall what sparked the original idea. I recently stumbled across a note that said, “Do not grow weary. Do not let your heart be troubled.”

Life has a way of hitting us hard at times, and it can weigh heavy on the spirit. But in those moments, it always does me good to remember who God is, what He’s done, and how deeply He cares for me.

When I read the scriptures, I’m reminded that He is the same God throughout all generations. The same God who used Moses and Aaron to declare to Pharaoh, “I Am who I Am,” and freed the children of Israel from bondage. He’s the same God who spoke to Moses from the mountain and parted the Red Sea. And He’s the same God who spoke to Job from the whirlwind:

“Where were you when I laid the foundation of the earth?

Tell me, if you have understanding.

Who determined its measurements—surely you know!

Or who stretched the line upon it?

On what were its bases sunk,

or who laid its cornerstone,

when the morning stars sang together

and all the sons of God shouted for joy?” (Job 38:4-7)

I remember when we were transitioning from Atlanta to Los Angeles, I reassured my wife, “He’s the same God in Atlanta as He is in California.” No matter where I am, I know I can cast my cares on Him because He cares for me. And I declare with boldness, “God’s got me.”

Today, I didn’t feel the need to write about entrepreneurship. Instead, I wanted to speak to those who might be going through something tough right now. I believe you need it right now at this moment.

God Bless The Entrepreneur.

I have to admit, I’m a sucker for rewards. Whether it’s my go-to coffee spot, Starbucks, or when I’m booking a flight with Southwest, I’m all in when it comes to stacking points and getting perks.

Take Starbucks, for example. There’s nothing like getting that email announcing a buy-one-get-one-free offer or the thrill of knowing my next drink is free just by redeeming rewards. Whoever came up with this system—pure genius. It keeps me coming back, and that’s the point: loyalty.

The same goes for Southwest Airlines. If I’m flying anyway, why not rack up some Rapid Rewards points? Every time I book a flight, I’m quick to tell my wife, “Send me my rewards number!” It’s a no-brainer because the points add up, and I can use them for future flights or other perks. It’s a win-win. I’m loyal to Southwest not just because of the service, but because of the rewards system that gives me value for something I was already planning to do.

It doesn’t matter where you get your coffee or which airline you choose—it’s all the same. A good reward system builds loyalty. It keeps customers coming back and makes them feel like they’re getting a little something extra. If you already have customers shopping with you, offering incentives through a reward system can make them want to shop with you even more.

Now, if you’re running a store on Shopify, adding a reward system could be the key to boosting customer retention. Here are three apps I recommend to make it happen:

1. Judge.me – Perfect for collecting and displaying customer reviews while rewarding loyal buyers.

2. Smile.io – One of the highest-ranking loyalty apps, allowing you to easily set up points, referrals, and VIP programs.

3. LoyaltyLion – A feature-rich loyalty program app that integrates with your Shopify store seamlessly, offering points for purchases, referrals, and more.

At the end of the day, we didn’t create the reward system—but the reward system works. So, take advantage of it and implement one into your business today.

God Bless The Entrepreneur.

As a creative, it’s easy to get caught up in the excitement of designing without thinking about the cost of production. But as I’ve learned over time, the price of bringing a concept to life is just as important as the design itself. You have to consider everything—from the number of placements on the garment to the colors you use—because all of that adds to the overall cost. The more complex the design, the higher the price tag, and you can’t sell a $75 hoodie for $20.

Here’s why: this is what cost of sales means. Cost of sales is the total cost to produce and deliver a product, including the garment itself, printing, shipping, and any other related expenses. If your total cost to produce a hoodie is $50, for example, you need to sell it at a price that allows for profit—$75 or more. Selling it for $20 means you’re losing money on every sale, which is a quick way to run your business into the ground.

It’s important to balance creativity with practicality. Start small—one placement, one color—until you master the art of selling. Build a community around your brand first, then gradually expand your designs as your customer base grows. This way, you’re not left with inventory sitting on the shelf, draining your pockets.

That said, don’t stifle your creativity. If a great idea comes to you, it’s still worth holding onto for a future launch. Execution is everything, and understanding the cost to create your product is key to making sure your brand stays profitable.

God Bless The Entrepreneur.

Here I am, back at the beginning, re-launching my unapologetic brand. The question is, am I starting from scratch, or will my 10,000 text message subscribers go crazy for me? Before diving into the details, let’s explore the possibilities. If 3,000 people spend $30, that amounts to $90,000. That’s a solid start, especially considering that’s just a fraction of my 10,000 subscribers. Using industry standards, if 10% of my list converts, that would mean 1,000 people spending $30 each, which totals $30,000. Now that’s crazy! Or, as Bernie Mac would say, “That’s QWAZY!!”

For a text message blast, it typically takes a few hours to go out, especially with split A/B testing to see who visits the website. And honestly, that’s not too bad—it’s actually pretty exciting. But here’s the reality: when it doesn’t work, it’s time to switch gears.

Let’s talk about sending that text message blast. When those 10,000 subscribers aren’t converting as I’d like, I know I have to pivot.

I’m focused on shifting things for the next 10 years by building a community around the brand, adjusting my price point, improving the customer journey, and thinking through concepts to conception—all while maintaining high quality.

What if I have to start over? The truth is, that might be a real possibility for me right now. I’m in the thick of this process, and things aren’t converting like I wanted. You might think, “Oh man, you have to start over!” But my mindset is focused on re-launching—not just with a different price point, but by ensuring the community I build is completely aligned with my values. I want them to connect with my brand story in a way that fosters lifetime loyalty.

I recognize my pricing has changed. I used to sell tees for about $15, but that’s not the direction I’m going anymore. I only want people on that list who are truly passionate about rocking with the brand. Don’t be afraid to start over, even if you have a big list. Sometimes we get caught up in the potential money, but it’s crucial to prioritize quality over quantity.

So here’s what I’m saying: embrace the possibility of starting fresh, stay true to your values, and focus on building a community that resonates with your mission, whether you’re launching or re-launching.

God Bless The Entrepreneur.

It seems like no matter what you do these days, it’s hard to get in touch with a real person. I mean, it’s almost impossible. As a brand owner, I struggle with this too. I’m trying my best to be efficient by using AI while also building a system where people can talk to real individuals. I don’t have all the answers, but I want to highlight that this is a problem in the marketplace that you need to consider in your business.

Brands like Zara and H&M have faced significant challenges regarding customer service. Zara, for instance, has received criticism for its customer service, particularly in order fulfillment and returns. Customers report difficulties in reaching representatives and experiencing delays in responses, which undermines their shopping experience  . Similarly, H&M has been noted for inconsistent customer service, especially with online shopping. Many customers express frustration over the return and exchange processes, highlighting a lack of timely assistance when issues arise  .

As my brand grows, I realize we must be intentional about customer service. Automation can be an amazing tool, but what happens when it doesn’t work? What if you haven’t anticipated all the questions that might arise? When I’m frustrated about an order, I want to speak to a real human being. In my coaching, I emphasize customer retention; I actually reach out to 10 to 20 people who ordered that week to see how things are going and what we could improve. You might think this isn’t significant, but I promise you that not many people are doing it.

As we dive deeper into these topics, I want to shed light on what we need to consider for the future of our businesses. When people think of your brand, you don’t want them to associate it with these four words: Customer Service is dead.

In summary, let’s prioritize genuine interactions and thoughtful service as we build our brands. We can redefine customer service together and ensure our businesses stand out for all the right reasons.

God Bless The Entrepreneur.

Let me start off by saying that this is a new concept for me. In my mind, I always believed that if you’re moving slow, then you’re not moving at all. There are seasons where you have to make decisions quicker, but for the most part, as I get older, I’m beginning to realize that slow is good.

I found myself here in Atlanta at this moment, and I really don’t have a dedicated place to record my content like I did in Los Angeles. This move has been challenging—you can read about the bittersweet moments of moving back to Atlanta in one of my previous blogs. Ironically, since this is the case, and all the places that I used to have access to for content are no longer available, it has forced me to slow down and think through the process more. As a result, I created this 30 Days of Content segment for The Ground Up Academy, part one, and I’ll be working on part two soon.

My thought was: should I proceed to part two, or should I put out the 30 Days of Content first, see the questions people are asking, and develop part two from there? Honestly, I wouldn’t have thought that far ahead before. It’s actually allowing me to see a lot of things this way.

I have a pretty large email list, and I’m trying to decide: should I just make this email list a part of this new campaign, or should I craft these new emails for my old list to gauge interest first? Then I can create a new list based on the open rates and reactions to those emails. Again, this is one of those things that I would’ve probably rushed through in the past instead of giving it some deep thought.

I wasn’t even intending to pin a blog today, but as I was thinking through this process and writing on my whiteboard, I realized:

Taking my time is teaching me that slow is good. It’s fascinating how stepping back can open up new perspectives and opportunities. By slowing down, I’m allowing myself to process ideas more thoughtfully and strategically, ultimately leading to better outcomes. Whether it’s developing content for The Ground Up Academy or deciding how to engage my email list, I’m learning that patience can yield valuable insights.

So, as I navigate this transition and embrace this slower pace, I encourage you to consider the power of taking your time. Sometimes, the best decisions come when we allow ourselves the space to think and reflect.

God Bless The Entrepreneur.

The first time I saw the phrase shut up and grind, I thought, “Man, that’s kind of harsh. Who says that?” But when I gave it more thought, I understood exactly what it meant. I’m okay with making public announcements, but I believe they should be limited. So, when I re-launch Unapologetic again, you’ll see that announcement. After that, I’m not talking about what I’m doing—you’re just going to see the proof in the pudding.

You’ll witness next-level photoshoots, videography, concepts, deeper thought in our designs, and sharper execution. Once the declaration is made, it’s time to lock in. No more talking; you’ll see everything unfold, and the work will speak for itself.

There’s a verse in the Bible that talks about minding your business and working with your hands (1 Thessalonians 4:11). That’s exactly the vibe here.

So, let me be blunt—shut up and grind. Don’t talk about it; be about it. People will see what you’re doing. Even if they don’t support it, they will respect it. And even if they don’t, you keep grinding anyway. God put that vision in your heart for a reason, and it’s up to you to put in the work.

God Bless The Entrepreneur

One of the biggest mistakes we can make as entrepreneurs is thinking we need to have it all figured out before we get started. But that couldn’t be further from the truth. As I began working on The Ground Up Academy, I found myself looking at others in the industry, comparing what they were doing. Naturally, I would say, “I like this” or “I don’t like that”—and that’s how we all refine our vision. But through my experience building Unapologetic from the ground up, I realized that what really matters is taking what you’ve done well, learning from the mistakes, and building something better.

I have a saying: If it’s been done before, then you already know it can be done. But even if it’s never been done before, it still can be done. That’s the mindset I adopted when building The Ground Up Academy. I found the right platform, knew I wanted to build a subscription-based model, and honestly, wasn’t sure how it would all come together. But I trusted that if I got started, God would give me the wisdom and insight to keep going.

Take Ralph Lauren, for example. He didn’t start out as the giant fashion empire he is today. He began with ties—just ties—and took a chance that Neiman Marcus would buy into his vision. That deal was a turning point, and from there, he figured it out. His brand didn’t explode overnight, and neither did anyone else’s. Everyone goes through a process.

Once I got my first subscription for The Ground Up Academy, that was all the proof of concept I needed. The next step was creating the systems, building the infrastructure—how does it all work together? Who do I need? I prayed about every person I brought onto the team, and little by little, things started to fall into place.

I’m writing this because I want you to understand: nobody has it all together. No company you admire is perfect. They are still making mistakes, just like you will. But here’s the key: you’ve just got to get started. I see what I’m building becoming massive because my mission is clear—to add value and help people build successful businesses. That’s the focus, and everything else will be figured out along the way.

So, if you haven’t started yet, today is the day. Move in faith, put in the work, be patient, and be diligent.

God Bless The Entrepreneur