I find myself back in Atlanta, sipping my coffee like I usually do, sitting out on the patio. Today is one of those days where I’ve been longing for that cool breeze in Los Angeles, California. Sometimes it’s hard to believe I grew up here in Georgia, this humidity doesn’t make any sense. OK, I’m drifting a little bit, but I’ve got my Audible going, and I hear a phrase that catches me by surprise: optimistic ignorance.

So I do what I usually do , I grab my phone, hit the rewind button, back it up 30 seconds, and there it was again. Optimistic ignorance. I’d never heard it said quite like that before, but I knew exactly what it meant. Based on the context, it sounded a whole lot like faith to me.

That phrase had me doing a deep dive, and what I found made me smile, optimistic ignorance is when you step into something big, even though you don’t have all the information, but you believe anyway. You trust the process. You move forward with hope and confidence, even in the unknown.

And that’s exactly what I was doing all along.

When I got into e-commerce, I didn’t know what I was doing. I never would’ve imagined that a couple dozen T-shirts folded neatly in the front closet would be the beginning of something amazing. Life was moving fast. I didn’t have time to fully process every moment. But I kept my eyes on the vision.

I remember a few years passed, and I was finally ready to invest in my first office. Maybe a year after that, the first truck. Then the first tour. And so on. None of those decisions were back-to-back, they were stretched out over time. But each one was a step of faith. A risk. A move in the right direction even when I didn’t fully know what I was doing.

See, I’m not against the term optimistic ignorance, actually, I kind of like it. But for me, my optimism comes from faith in God. And my “ignorance”? That’s my hope. Hope that sees something that isn’t there yet — but believes it’s already done. That kind of hope isn’t a wish. It’s expectation. It’s conviction. It’s walking toward the thing you saw and refusing to let anything stop you.

So keep dreaming. Keep building. Envision that business as big as you possibly can. Keep your hands to the plow and your eyes on the vision. Don’t let anyone talk you out of what God gave you to do. You don’t need to know it all to begin, just trust the One who does.

I pray this blog encourages you.

God Bless The Entrepreneur®️