We don’t know what we don’t know.

When I moved into my building, I thought I knew exactly what I was doing. You couldn’t tell me nothing. Carpet was being laid. Walls were getting painted. Hardwood floors were being put down. The kitchen was getting ripped out. TVs were going up all around the building , and this was all before we even brought in one piece of furniture.

I had just moved into this new space, and I was excited to get everything done. I wanted it all,  and I wanted it fast.

But when I look back, I had to ask myself:

Why didn’t you do it in steps?

Why did you try to take on everything at the same time?

Why weren’t you thinking about winter?

And as soon as I said it, I thought about that phrase from Game of Thrones:

“Winter is coming.”

It’s simple, but it hits hard. Because winter is always coming. That’s one thing about the ant , it understands seasons. And as entrepreneurs, we have to do the same.

The ant doesn’t wait until the cold hits to start storing up. It moves early. It prepares during the good season for the one that’s coming. It doesn’t waste its harvest, it works while others chill. And that’s exactly what Proverbs teaches us:

Proverbs 6:7–8 (ICB):

“The ant has no commander, no leader or ruler, but it stores up its food in the summer. It gathers its supplies at harvest time.”

Preparation happens in the good times.

That’s when we build the systems.

That’s when we set up the automations.

That’s when we start tightening the backend.

That’s when we save, plan, and structure.

That’s when we document the process, delegate the duties, and create space for growth.

All the things that seem boring , they are the things that keep you from breaking down when winter shows up.

Because when winter comes , whether it’s a slow sales season, a dry creative spell, or a personal storm , it’s too late to start building. That’s survival mode. And survival mode is not where your best work lives.

We have to be like the ant.

We have to store up now.

We have to think ahead.

We have to stay ready, so we don’t have to get ready.

The ant never panics. It just prepares.

God bless the entrepreneur.®️