Maybe it’s my upbringing or what I’ve seen in my life, but when I was in the shower today, I thought about the word triggers, and the first thing that came to mind, honestly, was handguns. And again, maybe that’s because of what I saw growing up in my environment. It’s hard to shake what shaped you.

Then my brain bounced around a little.

I thought about emotional triggers, the kind that send people spiraling after just one word.

I thought about behavioral triggers, like picking up your phone before your feet even hit the floor.

I even thought about those spiritual triggers, like that one sermon that had you rethinking everything.

But that’s not what I’m talking about today.

Today’s blog is for the entrepreneurs.

The reason the word triggers hit me today is because I was inside Kajabi, setting up an automation , and I had to tell myself the truth:

“Henry… you’re not that good at this part of the job.”

It goes back to my other blog: you gotta get better at this part of the job.

So I paused and asked, “What are triggers in this context?”

For my entrepreneurs building digital products, coaching platforms, or communities , triggers are the automations that keep your business flowing.

It’s that next step in your email sequence after somebody downloads a freebie.

It’s the offer that shows up once someone clicks through a piece of content.

It’s the system behind the scenes that turns browsers into buyers.

See, I get it when it comes to e-commerce, but this ain’t about e-commerce. This is deeper. This is business flow.

And if I’m being real, I had to admit I need help. I might need a coach. I might need to take a course. I gotta do a deep dive. Because what I’m building is worth getting right.

When I first became an entrepreneur, I came in with a hustler’s mindset. I knew how to get to the money, but I didn’t always know how to build a system that sustains it. That’s the difference.

That’s why I’m writing this blog. Not just for me, but for anybody who’s tired of just wingin’ it. Sometimes, no, all the time, we’ve got to do the deep work.

Understand how the thing works. Get better at it. Don’t settle for mediocrity , that’s a one-way ticket to burnout and broken dreams.

Today, for me, it’s triggers.

Tomorrow, it might be something else for you.

But the takeaway is the same…

2 Quick Takeaways

1. You can’t grow what you don’t understand.

If it’s part of your business, learn it or invest in someone who can help you master it.

2. The hustle will only take you so far, systems take you further.

Learn the backend. Learn the flow. Learn the trigger.

God bless the entrepreneur ®️