Inspired by the book Buy Back Your Time by Dan Martell

I’m always working with someone on a new project. It’s just how I move. Recently, I was having a conversation with Director Henley someone I’ve been working with for years about our upcoming content day. During the discussion, he asked a simple but powerful question: What are the deliverables?

In other words what’s the final product? What should this actually look like when we’re done?

That question lingered in my mind, and while I was listening to Buy Back Your Time by Dan Martell, it hit me: the Definition of Done (DOD) starts with me. As the visionary, it’s my responsibility to clearly communicate what I want, what I need, and what a successful outcome looks like. It’s easy to forget that.

I’m also in the middle of vetting a photographer here in Atlanta. I believe I’ve found someone solid, and from the jump, her communication stood out. She asked all the right questions, questions that told me she’s been through this process before and she’s intentional about her deliverables. That matters. Because when I give her my vision and clearly explain my Definition of Done, we’re on the same page from day one.

But truthfully, in some areas, I still struggle. Sometimes, what’s in my head doesn’t make it to the team the way I see it. And that gap in communication? It can cost time, money, and energy. I’ve been an entrepreneur for over a decade, and I still feel like a newbie in this communication game. But I’m learning. Growing. Getting better.

This book reminded me of something I already knew but needed to hear again: Communication is everything. As entrepreneurs, we must define our DOD. And the people working with us? They need to understand that definition just as clearly as we do. That’s the only way the deliverables match the vision.

I hope this blog helps somebody. Because it’s helping me.

God Bless The Entrepreneur