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The Power of a Not-To-Do List: Enhancing Productivity by Eliminating Distractions
You might see this title and wonder, What in the world is Henry talking about today? What is a Not-To-Do List? Well, it’s exactly what it sounds like it’s a list of things you have to stop doing because they don’t lead to your desired outcome.
I’ll use myself as an example.
As I plan the relaunch of Unapologetic®️ and continue to bring value to my students at The Ground Up Academy, I realized that everything on my to-do list must align with these two priorities. It’s easy to get distracted, especially when scrolling on social media. Even though I’m intentional about what I consume, there are always trending topics that tempt me to take a deeper look. In those moments, I have to remind myself bookmark it and come back later. Because if I focus on it now, it will pull me away from what actually needs my attention.
My to-do list is crystal clear: tightening the foundation, business credit, 401(k) planning, smart investments, social media trends, mastering funnels, hiring new staff, writing job descriptions, and bringing on administrative assistance. These are the things that belong on my calendar nothing else. Not just surface-level work, but Deep Work uunderstanding how each piece fits together and how one thing affects the next.
Everything not aligned with these priorities? That belongs on the Not-To-Do List. It cannot make it onto my calendar because it becomes a major distraction.
This is the best way I can explain it—stop doing the things that are pulling you away from where you’re trying to go. Busy does not mean productive.
God Bless The Entrepreneur
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04/11/2025