While recording a voice memo on my iPhone about what I’m looking for in an administrative assistant, I found myself questioning something critical: should the person managing email flow and reporting also be responsible for leading the social media department?

It’s tempting to hire people with broad skill sets who can do a little bit of everything, but here’s the bigger question: Will we get the most impact out of them this way?

This thought led me to reflect on the importance of mission statements and values. Whoever runs social media for my business must fully grasp these principles. A clear mission statement ensures that everyone from administrative staff to marketing teams understands the direction of the business and how to make decisions that align with it.

I’m not against trends. In fact, I love incorporating trendy music, colors, and designs into our branding. But trends can’t come at the expense of the values we’ve built the company on.

For example, I love exploring new ideas and embracing technology, but I can’t allow a trendy song that conflicts with our core values to represent us on social media. The person in charge needs to understand that the mission and values always come first.

If you’re an entrepreneur, this should be your question too: Does my team understand and embody the mission of the business? If not, how can they effectively represent you?

A lot of people might not see the importance of this, and that’s okay. But if you want your company to move in a solid direction where everyone is aligned, you must have a mission statement and values in place. These tools will not only guide your decisions but also help your team stay consistent as trends and technologies evolve.

God Bless The Entrepreneur