Pulse check! We just wrapped up an incredible session at The Ground Up Academy, and it was one for the books. I wanted to take a moment to reflect and share where the students are on their entrepreneurial journeys. Every student is at a different place, but the energy today was undeniable. The session was far more engaging than I expected, and I loved every minute of it.
We had a visitor join the call, and she asked me a question that really got me thinking. She wanted to know the difference between a trademark and a VA copyright (which stands for visual arts). It was one of those questions where you know the answer, but explaining it takes some thought. If she had that question, others probably do too, so I wanted to break it down here for everyone who might need clarity.
Here’s the difference:
A trademark protects your brand identity. This could be your business name, a slogan, or anything that sets your brand apart in the marketplace. For example, think of Nike’s swoosh or McDonald’s golden arches. A trademark ensures people know it’s your business they’re dealing with and not a copycat.
A VA (Visual Arts) copyright protects your original artwork or designs. Whether it’s a graphic, illustration, or other creative work you’ve made, a VA copyright ensures that no one can use or reproduce your creative work without your permission. For example, custom designs for your branding or illustrations would fall under this protection.
If you’re running a business, you need both. Trademark your brand—protect it before you put it out there. There’s no point in doing all that work for someone to come along and take what’s yours. And as you create your designs, set up an account with the copyright office, upload your work digitally, and secure your rights. It’s straightforward but essential.
I’m deeply passionate about entrepreneurship, and my hope is that this information helps you as you continue to build. The microbrand you’re working on has the potential to be as big as you want it to be—believe, have faith, and keep pushing forward.
God Bless The Entrepreneur
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04/11/2025