I remember the NF tour like it was yesterday. God orchestrated everything for me to sponsor it, and looking back, I still can’t believe how it happened. I got connected to the right people, and next thing I knew, my clothing brand Unapologetic was part of the tour, while I promoted it on Z180 Radio. God was opening some incredible doors. I’d done plenty of tours before, but this one felt different. NF was an artist you just knew would blow up, and now, look at him.
The first show was in Michigan. I drove 16 hours from Atlanta—roadwork made it even longer. Normally, we’d kill it at events, but this time, it wasn’t happening. The tour was great, but our sales were just okay. That’s when I realized there had to be a better way. I had to learn how to capitalize on online sales.
The tour was amazing overall, but I wasn’t hitting the numbers I wanted. At the last show, I had a chance to talk to NF, and I told him how crucial apparel is for any brand or artist. It’s crazy to see how he’s embraced it now. He admitted he was hesitant at first but took the risk, and it paid off.
When I got back to Atlanta, I put my new plan into action. I started using shows to capture customer information, then texted them when we had new drops, driving them to the website after meeting us in person. I loved the personal touch—getting to share the brand’s story firsthand.
I did find a better way, but it only revealed itself because I was already in motion. You’ve got to be doing something for new opportunities to show up.
God Bless The Entrepreneur.
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