There will be days when you are building a brand and you might say, “I quit.” Then the next day, you come to your senses and say to yourself, “If I don’t do this, then it won’t get done.” This is how entrepreneurship feels most days: pure exhilaration one day and close to depression the next day. I know that’s not funny, but I laughed a little bit because I really know what that’s like.

I remember my dad used to make me recite this poem:

Don’t You Quit

When things go wrong, as they sometimes will,

When the road you’re trudging seems all uphill,

When funds are low and debts are high,

And you want to smile, but you have to sigh,

When care is pressing you down a bit,

Rest, if you must, but don’t you quit.

Life is strange with its twists and turns,

As every one of us sometimes learns.

And many a failure turns about,

When he might have won had he stuck it out;

Don’t give up, though the pace seems slow—

You may succeed with another blow.

Success is failure turned inside out,

The silver tint of the clouds of doubt,

And you never can tell how close you are,

It may be near when it seems afar;

As I started learning about everything that it takes to run a brand, I got overwhelmed. But I realize that I don’t have to be excellent at everything. I just need to know a little bit about everything, and the things that I’m really good at—that’s what I focus on. The goal is to eventually bring in someone to handle everything that I’m not strong in.

You’ve got banking information, incorporation information, trademark info, ads, brand identity, brand story, social media, shipping, Shopify store—the list goes on. Yes, this can be overwhelming, and that’s why you have to give yourself time. You need time to learn, and as you learn and put things into action, you grow. There’s so much potential past the learning curve. There will be days you have to tell yourself, “Once I get past this learning curve, then I’m gonna see everything that I worked for.”

As you navigate the ups and downs of entrepreneurship, remember that persistence is key—every challenge faced is a step toward mastering your craft. Embrace the journey, knowing that the obstacles you overcome today will pave the way for the success you envision tomorrow. So, keep pushing forward, and know that with each lesson learned, you’re closer to reaping the rewards of your hard work.

 God Bless The Entrepreneur.