When I think about investing, three things come to mind: investing in ourselves, investing in ads, and investing in the stock market.

When it comes to investing in myself, I think about learning how to build a website, how to create a course, how to be a better communicator, and how to improve my writing so I can become a better author. These are all examples of developing the skills that allow us to grow and become better in our personal and professional lives.

When I think about investing in ads, I know that proper planning is key. I teach this to my students at The Ground Up Academy because once you’ve built your brand’s foundation, ads can become the catalyst for scaling. But before running ads, there are crucial steps that can’t be skipped: knowing your “why,” defining your brand story, and establishing a solid brand identity. These elements are the foundation of any successful ad campaign. Without them, the ads will lack direction, and your message won’t resonate with the right audience.

On top of that, you need a system in place—like mapping out the customer journey through email and text messaging. Without a well-thought-out plan, ads can create more chaos than growth. Everything needs to connect smoothly for your marketing efforts to be effective. That’s why I emphasize to my students that investing in these foundations and the right tools is crucial before diving into ads.

Then, when I think about the stock market, I realize I need to start by understanding the basics. What is a ticker symbol? What are ETFs and mutual funds? I have to invest time into learning the fundamentals before I can expect to see results from any financial investment.

No matter what you’re pursuing, investing—whether in yourself, ads, or the stock market—never stops. It’s continual. Keep learning. Keep growing. Keep going.

God Bless The Entrepreneur