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HENRY C. MURPHY

I help entrepreneurs build their e-commerce brands from the ground up. I give them the tools, strategies, and framework to take their ideas and turn them into a thriving business.

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HENRY C. MURPHY

I help entrepreneurs build their e-commerce brands from the ground up. I give them the tools, strategies, and framework to take their ideas and turn them into a thriving business.

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The Details Matter

One thing I’ve learned along the way is the importance of preparation and trusting your gut. When I was creating the job description for my creative director, and even for anyone you plan to bring onto your team, I’d suggest that you start building job descriptions in a way that’s aligned with the specific tasks […]

The Power of Sharing Our Journeys

Blogging has become my best friend. I guess because I look at it as a place to process my thoughts, a space to unload what’s on my heart, and a place to plant seeds. It’s funny because I never considered myself a blogger, but the more I do it, the more I love it. There’s […]

Systems Eat Strategies for Breakfast: Building Effective E-Commerce Systems to Support Your Business Strategy

I was on a coaching call with one of my clients when she said, “Systems eat strategies for breakfast.” I was like, “Hold up what? Say that again!” Man, I thought that was such an amazing title. So today, I want to talk about strategies and systems. Both are important, but they play two distinct […]

The Power of Pricing: Why $10 Tees Might Not Be the Best Long-Term Strategy

You have to define from the beginning what type of customer you want. Customers who spend the least tend to complain the most, and customers who spend the most tend to complain the least. I witnessed this firsthand at Unapologetic®️ We adopted this strategy one season by offering $10 tees. If my memory serves me […]

Discipline and Resilience: How One Friend Conquered Four Marathons

I’m sitting here today recalling the conversation I had with my friend. You might’ve read my blog “The Power of Showing Up.” It was a powerful one. Check it out when you get a chance. As I reflect more on that conversation, I can’t help but ask myself am I a good listener? Lol. Here’s […]

Was Jesus a Conformist? How He Challenged the Status Quo

I jotted down the thought in my notes: What is a conformist? I put a 🤔 next to it. When I went back to revisit it, two thoughts came to mind. First, schools and how they train you to trade time for money. And second, the importance of entrepreneurship. I’ve written a blog similar to […]

The Entrepreneur Itch: Turning Workplace Frustration into Business Success

My wife and I will always be kids at heartwe love Disney movies. I remember when my granddaughter, Arie, was younger, and we started buying the movies she loved on Apple TV. It was a no-brainer. We love the movies, we love owning them, and honestly, it was just another excuse to enjoy them ourselves. […]

The Power of a Not-To-Do List: Enhancing Productivity by Eliminating Distractions

You might see this title and wonder, What in the world is Henry talking about today? What is a Not-To-Do List? Well, it’s exactly what it sounds like it’s a list of things you have to stop doing because they don’t lead to your desired outcome. I’ll use myself as an example. As I plan […]

Why Customer Lifetime Value (LTV) Is the Key to Growing Your E-Commerce Brand

Like most entrepreneurs, when I first started out, I had no idea what I was doing. And honestly, even after over a decade in business, I’m still learning every day. That’s the beauty of entrepreneurship. It’s a continuous journey of growth. And that’s exactly why I want to talk to you today about Lifetime Value […]

Finding Clarity in Sabbath Rest: A Journey of Humility and Faith.

The sun is setting here in Georgia, and it feels pretty good. I hear birds rustling in the dead leaves as the last light of the day fades. I slept most of today something I’m learning to do more of. Resting on the Sabbath has been a journey for me, one I’m still figuring out. […]

THE FAITHFUL MOVE DIFFRENT

THE FAITHFUL MOVE DIFFRENT

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