You feel the weight of loneliness when trying to build something on your own. I’ve been there, and let me tell you it’s not a great feeling. When I first started my company, Z180 Radio, a lot was happening in my life. My wife and I were going through a rough patch, and during the […]

I remember like yesterday, I was 11 years old when I fell in love with The Karate Kid. I was just like Daniel. I didn’t understand why Mr. Miyagi was making him wax the car with “wax on, wax off” and paint the fence “up and down.” I thought to myself, probably just like most […]

I often think back to the hard work it took to build Unapologetic®, especially through social media. It requires an incredible amount of consistency. Rebuilding the brand from the ground up isn’t easy, but I leaned on a few things I thought would give me a slight advantage. However, the landscape had shifted dramatically. What […]

Entrepreneurs MUST push past the feeling of “I don’t feel like it” EVERY DAY! I made this post on my Facebook page the other day, and I was blown away by how many people resonated with it. What surprised me even more was realizing just how many of my friends are entrepreneurs. I knew it […]

When I first started out as an entrepreneur, it was just me. It’s a lonely space to be in sometimes because, in the beginning, you’re doing all the work yourself. A lot of businesses start this way, and if you’re here now, you know exactly what I’m talking about. I’ll never forget the sound of […]

I remember walking into conversations where people were talking about running ads on Facebook and Instagram, and their mindset was overwhelmingly negative. They had so many reasons why ads didn’t work excuses, complaints, and frustrations. Sometimes, I would just sit and listen without saying much. Other times, depending on who was in the room, I […]

We just wrapped up an amazing session with The Ground Up Academy focused on ads. While I’ve been familiar with ads for years, closing my business for a few years felt like an eternity in a world that evolves so quickly. I needed a refresher, but more importantly, my students needed the foundation to understand […]

Sometimes I ponder the past and some of my business dealings. I love being an entrepreneur with everything in me, and when it came to business, I always tried to do my best in serving my customers. I always wanted to get better. There were seasons when I felt like everyone we served at Unapologetic® […]

Entrepreneurship is not for the faint of heart. I repeat: it is not for the faint of heart. Someone once asked me, “If I’m so talented, and I have the work ethic, why isn’t it producing fruit?” That’s a great question. My response was this: All work works—either it’s working for you, or it’s working […]

One of the most powerful ways to build trust with your audience is by being open and real about what happens behind the scenes. Sharing the process, challenges, and even the everyday moments that make up your brand isn’t just content—it’s a way of showing transparency and authenticity. When people see what goes on behind […]