I remember walking into conversations where people were talking about running ads on Facebook and Instagram, and their mindset was overwhelmingly negative. They had so many reasons why ads didn’t work excuses, complaints, and frustrations. Sometimes, I would just sit and listen without saying much. Other times, depending on who was in the room, I […]

We just wrapped up an amazing session with The Ground Up Academy focused on ads. While I’ve been familiar with ads for years, closing my business for a few years felt like an eternity in a world that evolves so quickly. I needed a refresher, but more importantly, my students needed the foundation to understand […]

Sometimes I ponder the past and some of my business dealings. I love being an entrepreneur with everything in me, and when it came to business, I always tried to do my best in serving my customers. I always wanted to get better. There were seasons when I felt like everyone we served at Unapologetic® […]

Entrepreneurship is not for the faint of heart. I repeat: it is not for the faint of heart. Someone once asked me, “If I’m so talented, and I have the work ethic, why isn’t it producing fruit?” That’s a great question. My response was this: All work works—either it’s working for you, or it’s working […]

One of the most powerful ways to build trust with your audience is by being open and real about what happens behind the scenes. Sharing the process, challenges, and even the everyday moments that make up your brand isn’t just content—it’s a way of showing transparency and authenticity. When people see what goes on behind […]

You honestly never know what a season is going to bring. God always seems to do something unexpected. For instance, He has been teaching me about being willing to give more, even when I feel like I don’t have it. I remember thinking, Come on, God, does this really make sense? Yet, in His wisdom, […]

One of my favorite entrepreneurs is Sam Walton. I used to be amazed, first of all, that he worked for JCPenney’s, but when I heard that he used to go get his merchandise in bulk in the middle of the night to show up at his store the next morning, it inspired me. It made […]

It’s a breezy day in Georgia, and I’m sitting on my brother’s back porch, scrolling through my to-do list on my calendar. From the outside looking in, it feels like the odds are stacked against my wife and I in this season. Yet, even in the face of uncertainty, we have hope—a hope rooted in […]

I came to the end of yet another year and had no idea where the money went. I said to myself, “Henry, you have a financial literacy problem.” I had another problem, though—I didn’t really know where to go to get the answers I needed. As I continue learning and putting things in place, I […]

It’s been a mental battle, pushing through doubt, but I can hear the SPIRIT OF GOD saying, “NEVER FORGET.” As soon as those words came to mind, I started reflecting on every city and state where I personally sold Unapologetic® Apparel. There’s a book I love called The Gap and the Gain, and when I […]