Here I am, back at the beginning, re-launching my unapologetic brand. The question is, am I starting from scratch, or will my 10,000 text message subscribers go crazy for me? Before diving into the details, let’s explore the possibilities. If 3,000 people spend $30, that amounts to $90,000. That’s a solid start, especially considering that’s […]

It seems like no matter what you do these days, it’s hard to get in touch with a real person. I mean, it’s almost impossible. As a brand owner, I struggle with this too. I’m trying my best to be efficient by using AI while also building a system where people can talk to real […]

Let me start off by saying that this is a new concept for me. In my mind, I always believed that if you’re moving slow, then you’re not moving at all. There are seasons where you have to make decisions quicker, but for the most part, as I get older, I’m beginning to realize that […]

The first time I saw the phrase shut up and grind, I thought, “Man, that’s kind of harsh. Who says that?” But when I gave it more thought, I understood exactly what it meant. I’m okay with making public announcements, but I believe they should be limited. So, when I re-launch Unapologetic again, you’ll see […]

One of the biggest mistakes we can make as entrepreneurs is thinking we need to have it all figured out before we get started. But that couldn’t be further from the truth. As I began working on The Ground Up Academy, I found myself looking at others in the industry, comparing what they were doing. […]

Embarking on a new endeavor often means starting off with less-than-stellar skills. Most talents are not innate; they require dedication, practice, and a willingness to endure initial struggles. The question that echoes in our pursuits is: Are you willing to start off bad? As I pen down this blog, it’s a prelude to a journey […]

As I sit on the steps of the porch in my zip-up hoodie, cargo shorts, and Jordan Air Ones, the sun sends peaks of light through the trees. The grass is green, the birds are chirping, and the wind gently blows across my face. It’s one of those beautiful days in Atlanta, Georgia—the kind of […]

You ever take a saying and use it so often, but can’t remember where it came from? The title of this blog is one of those sayings. We all know what it means—or at least, most of us do. If not, here’s a quick explanation: it’s about taking what’s useful and leaving the rest behind. […]

I can’t believe the time is up. Ironically, I never realized there was a time limit. I guess I thought I’d be in California forever. I fell in love with the city, the culture, the people, and—honestly—the weather. Three days before our flight, I started putting furniture and other items in the hallway with a […]

Have you ever been in a season of life where you felt like you were absolutely killing it? I’ve had plenty of moments like that as an entrepreneur. But then, after taking a step back, I realized, “Man, I could have done a lot more. I could’ve been so much better.” Now, understand that I’m […]